The Next It Girl Is a Zara-Loving Norwegian 


(Image credit: @marenschia)

Here at Who What Wear, we are always on the hunt for the next It girl to turn to for the coolest outfit ideas. Naturally, an It girl who wears affordable brands on the reg (aka Zara) gets our attention even faster, so when we found Maren Schia's Instagram account, you can guarantee we were instantly obsessed. Maren is a 20-year-old blogger from Norway who clearly has a bright future ahead of her in the world of fashion. 

You know that one friend we all have who somehow shows up to every event looking insanely stylish? And you find yourself wondering where you went wrong getting dressed that morning? That's how we feel every time we come across one of Maren's images in our Instagram feeds (in a good way). Whether she's decked out in the latest Zara gems or is rocking the latest Isabel Marant sweater, we can assure you there isn't an outfit of this stylish Norwegian you won't gawk over. Either there's something in the water over there in Norway, or Maren is destined for It-girl fame. We're betting on the latter. 

Scroll down to see a handful of our favorite outfits that include Zara, brought to you by our new favorite It girl, Maren Schia. 

Speaking of international fashion girls, check out the latest Zara boots British girls are freaking out over

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.