The Anti-Neutral Color Trend That Will Rule 2021

There are plenty of color trends that make it on our radar, but there’s one that is drumming up a lot of excitement among the Who What Wear editors: bubblegum pink. The color trend was spotted everywhere on the S/S 21 runways and has already entered the wardrobes of the fashion set, so we’re predicting that it will be the defining shade of the upcoming season. It’s definitely a departure from the neutrals that have been commanding our closets for the past few seasons, but it’s a dose of fun that I’m ready to welcome into my wardrobe.

If you want to get a head start on the trend, there’s already plenty of inspiration to look to from the runway and fashion set. Ahead, get some styling tips and shop my edit of the best pieces to add to your cart right now. I certainly won’t be waiting until 2021 to start wearing the bubblegum pink color trend myself.

On the runway:


Valentino S/S 21 runway
(Image credit: Courtesy of Valentino)

This oversize button-down top on the Valentino runway was a favorite among buyers this season. Expect to see this everywhere in 2021.


Chanel S/S 21 runway
(Image credit: Getty Images/Stephane Cardinale - Corbis)

Relaxed trousers are one of the biggest trends destined for next season. Here, Chanel takes it up a level by adding a bubblegum pink finish.


Miu Miu S/S 21 runway
(Image credit: Courtesy of Miu Miu)

A velour pink jacket? I'm in if Miu Miu is endorsing it and will happily embrace the early aughts trend again for spring.


Roksanda S/S 21 runway
(Image credit: Courtesy of Roksanda)

One of the coolest ways to wear the shade? With another equally bold color, like the green heels peeking through the bottom of this dress.

On the fashion set:


(Image credit: @emilisindlev)

Tap into the trend by wearing a pair of bubblegum pink sweatpants with a contrasting color on top, like this yellow puffer.


(Image credit: @sabinasocol; Pictured: By Far Rachel Mini Leather Shoulder Bag ($354))

For a subtle hint of color, add a '90s-inspired bageutte bag.


(Image credit: @himichelleli; Pictured: Remain coat; YanYan dress; Miista boots; Mansur Gavriel bag)

One lesson I learned when living in NYC: your winter look is all about the coat.


(Image credit: @champagnemani; Pictured: The Break shirt; Berriez dress)

Go for a tonal look by layering pieces from the same color family.


(Image credit: @byfar_official; Pictured: By Far Kersti Strappy Sandals ($264))

These shoes instantly liven up a black dress.


(Image credit: @greceghanem)

One cool way to pull off the trend? Stick to an all-neutral look and add a pop of color with one standout piece.


(Image credit: @modestmira_; Pictured: Strathberry bag; ASOS pants; Nike sneakers)

Here's another outfit that is the perfect balance of neutrals and color.


(Image credit: @slipintostyle; Pictured: H&M dress)

I don't think we'll ever get tired of puff sleeves.


(Image credit: @claire_most; Pictured: Frankies Bikinis top)

Just add a pair of jeans to a sweater and your look is all set.


(Image credit: @maria_bernad)

Prada has perfected the bubblegum pink shade.


(Image credit: @chainkyr; Pictured: Remain top)

Get in on the second-skin top trend.

Next, shop 25 cool fashion finds I’m obsessing over right now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.