You might have noticed that fashion month is undergoing some pretty massive changes this season. Designers have been presenting see-now-buy-now collections for the very first time, including Tom Ford, Tommy Hilfiger, Rebecca Minkoff, and a slew of others. Designers at London Fashion Week will also be following suit: On Monday, Burberry will present its own collection immediately shoppable collection, and to celebrate, Garage magazine tapped Rosie Huntington-Whiteley to star on its special-edition cover.
According to the glossy's Instagram, the magazine will be equipped with a special code that "readers can scan to reveal the newest Burberry collection (modeled by @rosiehw) from Sept 19 at 8pm." How cool is that? It seems like print magazines are even catching on to the industry's revolution. Huntington-Whiteley looks especially edgy on the cover—we almost didn't recognize her! We'd be all for it if she decided to keep her cool new look.
Scroll down to see Rosie Huntington-Whiteley's edgy new cover for Garage magazine!
GARAGE Magazine has created a limited-edition cover and feature in collaboration with @burberry. Readers can scan to reveal the newest Burberry collection (modeled by @rosiehw) from Sept 19 at 8pm (BST)! ???????? Digital direction and photography by @philpoynter. Fashion direction by @chaos. Styled by @phoebearnold. Hair by @eamonnhughes. Makeup by @andrewgallimakeup. #TeamGARAGE #GARAGEMagazine #GARAGEPreview
4 DAYS LEFT until GARAGE readers can reveal looks from @burberry's new collection on @rosiehw. ???? From Sep 19 — only in Issue 11! Digital direction and photography by @philpoynter. Fashion direction by @chaos. Styled by @phoebearnold. Hair by @eamonnhughes. Makeup by @andrewgallimakeup. #TeamGARAGE #GARAGEPreview #GARAGEMagazine
What do you think of her transformation? Tell us in the comments below, and then shop Burberry's latest arrivals online!
Opening Image: Rex Features