Here's What Rihanna Has Planned for New York Fashion Week

last updated 13 August 2019

It's coming: The first Fenty Puma by Rihanna collection of apparel, footwear, and accessories, which originally debuted at New York Fashion Week back in February, will finally be launching September 6. Naturally, Rihanna is going all-out to celebrate: She'll be making special appearances in New York on September 6, stopping by Bergdorf Goodman for a shopping event with VIP customers, and then heading over to the opening of the Fenty Puma by Rihanna pop-up shop in collaboration with Six:02. The latter event will be open to the public, but note that capacity will be limited. (May the odds be ever in your favor!)

"This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with Puma," Rihanna said in a statement. "I wanted to take Puma to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist." You can officially say goodbye to your paycheck September 6, when the wares launch on Puma.com and BergdorfGoodman.com.

Are you excited about Rihanna's apparel launch? Tell us in the comments below, and shop Puma's current selection while we wait for her new collection!

Opening Image: Getty Images

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Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.