I'm a Fashion Editor—Here's What NYC It Girls Are Shopping During Amazon Big Deal Days

Josephine Hadjiloucas's avatar
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Published In Buying Guides
Two woman in NYC at fashion week
(Image credit: The Style Stalker for Who What Wear)

I can scroll Instagram, bookmark magazine spreads, and save outfits on Pinterest all I want, but at the end of the day, the best style inspiration out there is on the streets of NYC. Whether hailing a taxi or riding the subway, the NYC style set doesn't come to play. It's what I love most about NYC. We are fashion people who must be pressed, polished, and camera-ready at a moment's notice—if you're in SoHo, you'll likely make it into a street interview.

NYC might be one of the most fashionable cities in the world, but it is also one of the most expensive. So I predict many of NYC's It girls will be making the most of Amazon's Big Deal Days. Ending October 7, the sale includes everything from beauty and fashion to home goods.

Here's what I think It girls will be stocking up on this October Prime Day as an NYC fashion editor. Think Levi's denim, designer-looking knee-high boots, fall 2026 trends (ahem, cropped trench coats), and so much more. Scroll on to shop the deals. Happy savings!

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Josephine Hadjiloucas
Josephine Hadjiloucas
Assistant Shopping Editor

Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”