For the coming months (and years, even), trend forecasters are buzzing about one major, unexpected color trend: lavender. In case you hadn't heard, the hue totally dominated fall/winter 2021 runways, which was enough to send beauty obsessives right to the nearest Sephora to snag a few new plummy palettes for their rotation.
After studying the tidal wave of purple makeup moments on IG, we've had something of a discovery at Who What Wear. Purple eye shadow looks great on everyone. No, really. Whether your eyes are chocolate brown, powder blue, or somewhere in between, the statement shade will add an optimistic boost to your usual glam.
Not sold yet? Not to worry. We've pulled together 19 examples to get you on the hook, all executed to perfection by beauty gurus and celebrity makeup artists like Mary Phillips, Nikki Wolff, and Hung Vanngo. Whether you default to mood-boosting pastels or if deeper eggplant hues are your thing, there's something in store for everyone.
As you browse, you'll see single eye shadow compacts, liquid tubes, and full-fledged palettes, all of which will integrate with one another seamlessly, making for an MUA-worthy look. Get inspired ahead.
More enviable purple eye shadow looks:
Metallics, anyone? Add shine to the look by dusting highlighter into your inner eye corner.
Matte purples are having a moment. It's a trend you can channel by pressing your top-lids with a pigmented shade and off-setting the powdery look with a glossy lip.
Who says you can't add in some other neighboring shades? This psychedelic look calls on yellows and scarlets to give the purple trend an energetic boost.
Spruce up a creamy purple shadow with a green graphic liner. The result? Major drama.
Fans of the negative space eyeliner trend, rejoice. This glam calls on a purple eye shadow stick to create dimension atop the eyelid.
For blue-eyed beauty fans, bluesy purples are just what the doctor ordered.
The ultimate short-on-time eye look is a generous dose of über-pigmented purple topped with mascara.
This one's as dramatic as it gets. Update your classic purple by shading in your crease with a deep, shadowy blue, adding aqua tones to the inner eye corners.
Last but not least, a fierce-as-ever cat-eye look, precisely rendered in metallic eye shadow.