The NYC Brand Every Cool Girl Has on Her Radar

Meet Protagonist. It’s the NYC label that’s reinventing wardrobe classics for the modern woman. During this past New York Fashion Week, the brand debuted a collection by its new design director, Georgia Lazzaro, who spent time at Calvin Klein and Narciso Rodriguez. For spring (which we’ve conveniently presented below for you to shop!), there’s a flawless selection of shirting, effortless-looking white trousers you’ll wear from work to weekend, and an eye-catching navy ribbon print that feels perfectly seasonless. The pieces will set you back a pretty penny, but for those looking to invest in a staple you’ll wear forever—you’ll find it at Protagonist. Scroll down to see which celebrities are wearing the brand right now, and then shop our picks at the end!