Remember Shoulder-Robing? This Is What to Do With Your Jackets Now

Autumn has arrived in fashion land, and style-conscious ladies are pinpointing the ways they can start to nod to the season's arrival already. One such newly anointed phenomenon appears to have infiltrated the fashion week camps—both on and off the runway—and it's the idea of wearing your jacket or coat off your shoulders. Girls are putting their jackets on, then (kind of) taking them off—ideal for looking chic when commuting or going in and out of air-conditioned spaces, right?

Okay, so it may seem like a trend that doesn't allow you to simultaneously carry a clutch bag, order a flat white and hail a tax, but—bear with us—it does look rather louche and sophisticated, reflecting our continued interest in everything being off the shoulder, and it gives you a canvas for showing off your outfit underneath the outerwear. It was a key element of the hyped-up Balenciaga A/W 16 catwalk in Paris (therefore, it's going to be just as important in six month's time), plus layering pro/Australian blogger Margaret Zhang has been tooting its horn for over the past year or so. Hailey Baldwin's at it over in Los Angeles, but it's really coming into its own now that NYFW has kicked off. This is the new shoulder-robing—and we all know how quickly that went global.

Scroll down to see the shoulder shrug in action…


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Style Notes: Kylie Jenner is a key poster girl for the look, choosing to not wear a single jacket properly throughout her many fashion week moments.


(Image credit: Dvora/Rex/Shutterstock)

On Tiffany Hsu: Peter Pilotto coat; Altuzarra Ghianda Knot Saddle Bag (£3106) available in Python Leather.


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Style Notes: And Emily Ratajkowski got the memo, choosing to partially throw off a denim jacket for a party during NYFW.


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Style Notes: Margaret Zhang does this little trick with almost every coat or jacket she owns—this tonal combination is flattering and streamlined.

Related: 37 Outfits That Prove Your Bomber Jacket Is Still Well Worth Wearing


(Image credit: Marc Piasecki/Getty Images)

On Hailey Baldwin: Ben Taverneti Unravel Project dress; Vetements boots.


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On Anya Ziourova: Balenciaga jacket; Pierre Hardy Leather Boots (£885/£442).


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On Patricia Manfield: Lacoste top and trousers; Hermès bag.


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Style Notes: Playing peekaboo with your shoulder, à la Hailey Baldwin, is a good idea after dark. 


(Image credit: Timur Emek/Getty Images)

On Chiara Ferragni: Vetements sweater and jacket.

Will you adopt this look for yourself? Shop new-in jackets to get the idea started.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.