Summer Style Is Getting Loud—Here's the Key Trend Every Confident Dresser Is Buying

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Published In Buying Guides
Summer outfit
(Image credit: @lavestelaveste)

Printed fashion is on its way to a monumental comeback. After years of neutral palettes and solids, vibrant pieces are entering the wardrobes of the style set. We're specifically seeing loud prints appear in closets this summer as insiders are packing everything from heritage chevron bikinis to striped cotton pants into their suitcases.

It's an interesting moment to see the upswing in eyecatching prints. In part, we're seeing a return to personality-driven fashion as a reaction to the quiet luxury movement that dominated in past years. We're seeing the pendulum swing away from the pared-back style that has been popular in recent years. Newcomer brand La Veste, known for its signature mult-colored striped pants and micro shorts, is on the rise, while fashion favorite Staud is doubling down on printed bags and skirts for summer. Ahead, shop our edit of the best printed fashion for summer.

Kristen Nichols
Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including The New York Times, Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.