These Are the Most Popular Lingerie Trends in Italy Right Now

Lingerie is a phenomenon celebrated all over the world, but until recently, I was unaware that no one celebrates lingerie as well as Italians do. I had the pleasure of attending the F/W 18/19 runway show of one of the most popular lingerie brands in Italy, Intimissimi. As if walking the streets of Verona, eating gelato, and getting VIP treatment from the lovely team there wasn't enough, I also got to chat one-on-one with world-renowned It girl and Italian superstar Chiara Ferragni about all things lingerie. Immediately upon my arrival, Ferragni stood to greet me, wearing a sheer, long-sleeve black Intimissimi bodysuit and sleek black trousers that instantly had me second-guessed my outfit of choice for the day.

But we pretty quickly got to talking, at which point I asked about the most popular lingerie styles she sees in Italy these days. She seemed thrilled to answer. "Underwear worn as outerwear," she told me. "It's one of the biggest trends, and I love it so much. For example, I like bodysuits, in general, to wear with more casual trousers or skirts because they feel feminine and they feel sexy, but at the same time, they are very comfortable so you feel more confident. I think it's really important not to only follow trends but really to see what works best with your body type and with your confidence, because you'll never have to try too hard if you feel comfortable. Otherwise, you'll lose the beauty of the look."

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As for her favorite styles from Intimissimi, Ferragni had a clear winner in mind. "I love the Irina bodysuit as a piece to always have with me. I don't usually wear it traveling because it's a little sexy, but it's so nice. It's the one piece I have in different colors. I always bring it with me because it's so easy to wear with a pair of jeans and instantly you have that wow factor."

Take notes, my friends, because the outfit she just described is by far the most approachable look to try if you're ready to dabble in wearing your lingerie as outerwear. In addition to bodysuits, there are a few other pieces you can use to participate in the lingerie trend Italian girls know and love, including bra tops, slip dresses, and more.

Ahead, check out some of the women who attended the Intimissimi show wearing their lingerie as outerwear in a variety of ways, and be sure to shop our favorite pieces from Intimissimi while you're at it.



(Image credit: Courtesy of Intimissimi )

Shop the trend:

Slip Dresses


(Image credit: Courtesy of Intimissimi )

Shop the trend:

Peekaboo Bras


(Image credit: Courtesy of Intimissimi )

Shop the trend:

Bra Tops


(Image credit: Courtesy of Intimissimi )

Shop the trend:

Speaking of lingerie, find out what happened when I wore lingerie sets for an entire week.

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.