When it comes to celeb-favorite bags, one can typically expect designer names and steep price tags. But one bag we've been seeing on every It girl as of late breaks both those rules. Stars from Emily Ratajkowski to Jessica Alba have been sporting this little black camera bag—the perfect size for the girl on the go with customizable details and a day-to-night design.
The functional crossbody was designed by It girls themselves. British model Suki Waterhouse and her BFF Poppy Jamie collaborated to create Pop & Suki, a spunky accessories line consisting of two customizable bag styles and a fun lineup of add-ons from tassels to tags to straps that transform the camera bag from a crossbody to a backpack to a fanny pack.
Rarely is a celebrity-favorite item under $300, but this new fashion-girl staple is $195—with customization included. Ratajkowski opted to get "emrata" emblazoned on the bottom of hers while Alba went with "Jess." Since the brand's launch, Pop & Suki has expanded its product line and added many more colorways to its original offerings.
Keep scrolling to see how three stars (including the co-founder herself) carry their Pop & Suki camera bag, and then shop the pieces below.
On Emily Ratajkowski: Isabel Marant Zasha Thin Ribbed Knit (sold out); Pop & Suki Camera Bag ($235)
Shop the Bag and Accessories
Next: Read more about what went into the making of the Pop & Suki brand.
This story was originally published on December 17, 2016, and has since been updated.