This Is the Bag Every It Girl Owns

When it comes to celeb-favorite bags, one can typically expect designer names and steep price tags. But one bag we've been seeing on every It girl as of late breaks both those rules. Stars from Emily Ratajkowski to Jessica Alba have been sporting this little black camera bag—the perfect size for the girl on the go with customizable details and a day-to-night design.

The functional crossbody was designed by It girls themselves. British model Suki Waterhouse and her BFF Poppy Jamie collaborated to create Pop & Suki, a spunky accessories line consisting of two customizable bag styles and a fun lineup of add-ons from tassels to tags to straps that transform the camera bag from a crossbody to a backpack to a fanny pack.

Rarely is a celebrity-favorite item under $300, but this new fashion-girl staple is $195—with customization included. Ratajkowski opted to get "emrata" emblazoned on the bottom of hers while Alba went with "Jess." Since the brand's launch, Pop & Suki has expanded its product line and added many more colorways to its original offerings.

Keep scrolling to see how three stars (including the co-founder herself) carry their Pop & Suki camera bag, and then shop the pieces below.

-2020251-1481749570

(Image credit: JB Lacroix/Getty)

On Emily Ratajkowski: Isabel Marant Zasha Thin Ribbed Knit (sold out); Pop & Suki Camera Bag ($235)

-2021880-1481830347

(Image credit: Alo Ceballos/Getty)

On Suki Waterhouse: Pop & Suki Camera Bag ($235); Everlane Modern Tassel Loafers ($180)

-2021882-1481830347

(Image credit: Allen Berezovsky/Getty)

On Jessica Alba: Alice + Olivia Kylie Shawl Collar Jacket $297; Pop & Suki Camera Bag ($235) and Luggage Tag ($20)

-2021881-1481830347

(Image credit: Steve Granitz/Getty)

Shop the Bag and Accessories

Next: Read more about what went into the making of the Pop & Suki brand.

This story was originally published on December 17, 2016, and has since been updated.

Dacy Knight
Weekend Editor
Who's your style icon?

My mom circa 1975

Who are your 5 favorite people to follow on Twitter/Instagram?

@fingermonkey @katefoley @idea.ltd @designmilk @overheardla

What's the fashion essential you can’t live without?

My black-on-black Birkenstocks. If that even counts.

What's your desert island album?

Radiohead's OK Computer. Or maybe Pablo Honey for something a bit more uplifting if I'm going to be stuck by myself.

What's your favorite WhoWhatWear.com story?  California Dreaming with Poppy Delevingne