I've Found 12 Cool Ways to Introduce Purple into Your Wardrobe

How do you feel about purple? Thanks to Pantone making Ultra Violet its shade of 2018, purple continues its reign as a trending colour this year. According to the institute, this colour "communicates originality, ingenuity, and visionary thinking that points us toward the future." Despite this, purple somehow still feels like a harder colour to try than others. So we scrolled through our feeds and street style images to find new ways to wear it. Keep scrolling for the purple outfits you need to see.
Style Notes: Ellie of Slip Into Style pairs her purple knit with a white skirt and zebra-print boots.
Style Notes: Who What Wear U.S. editor Lauren Eggertsen incorporates purple with her suede handbag.
Style Notes: Choosing a lavender purple in a silk fabric lightens the tone.
Style Notes: This aubergine leather trench brings the hue to a whole new level and is excellently paired with other rich tones.
Style Notes: A pastel lilac paired with neon makes for a very spring 2019 take on the colour.
Style Notes: Purple denim is an easy way to try the colour. Matched with a classic blazer and Chanel bag keeps the look subtle and chic.
Style Notes: Swapping one piece of your minimalist look for a purple item makes the look feel fresh. Keep the rest the same for the full effect.
Style Notes: Pair a purple piece with pastels, like pinks and blues, for a brighter outfit.
Style Notes: Could purple trousers look any chicer? Take a tip from Carine Roitfeld and wear with khaki and black.
Style Notes: Elegant ways to wear purple include a lilac pair of trousers paired with a nude-coloured roll-neck.
Style Notes: Colour clashing is essential for wearing purple, as proven here by Attico founder Gilda Ambrosio.
Style Notes: As per usual, Caroline Issa manages to a sophisticated take on a tricky trend: Try a muted purple suit with a deeper fuschia for your shoes.
Up Next: This New Colour Trend Is a Little Gross, But It'll Go Viral in 2019
-
5 Elegant Color Combos Every Cool European Will Be Wearing This Summer
Number four is our favorite.
-
Is It Just Me, or Are These "Weird" Spring Color Combinations Actually Incredibly Elegant?
Jil Sander, Tibi, and Prada are on board.
-
FYI: Every Fashion Person Is Buying This Pretty Pant Color Trend Instead of White or Black RN
Including celebrities.
-
Yes, Jelly Sandals Are In, But There's Only One Color Stylish Women Are Wearing Them In
It's not red.
-
Hot Take: This Trending Dress Color Is Prettier Than Pink, Red, and White
Sorry, I said it.
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
-
No Offense to White Dresses, But This Expensive-Looking Color Is Even Prettier
Sydney Sweeney and Emily Ratajkowski agree.
-
Butter Yellow and Powder Pink Are Everywhere—These Are the 39 Best Pieces
*The* colors of spring '25.