Pamela Anderson Just Brought Back Her Iconic Red Swimsuit for a Beach Photoshoot
Sound the alarm! Pamela Anderson's back in her red swimsuit from her days in the '90s lifeguard drama Baywatch and the images are even more iconic than any from the original show. On Thursday, the actress announced a collaboration with Instagram's favorite swimsuit brand Frankies Bikinis that not only includes a look-a-like version of Anderson's red one-piece from the show, but also 22 other, equally incredible swimsuits and beach-ready items, all of which are available in sizes XS to XXL.
"I have been in a bathing suit for most of my life," Anderson said in the press release. In collaboration with Frankies Bikinis founder Francesca Aiello—who grew up in Malibu with Anderson's two sons Dylan and Brandon—Anderson was able to create her "dream collection," taking inspiration from her all-time favorite suits, including high-cut styles, one-pieces with buttons, long ties on the bottoms, and more.
"Pamela is truly beautiful inside and out," said Aiello. "She exudes strength, kindness, love for all living things. I have looked up to her for as long as I can remember, and to be able to work on a swimwear line together is an absolute dream come true for me.” To bring it to life, the duo called on stylist Haley Wollens and photographer Brianna Capozzi, resulting in an epic image of Anderson on the beach in the Cayman Islands, posing in her high-cut red maillot just as she did more than two decades ago. See the images below and prepare to shop the collaboration when it goes live on May 4.
On Pamela Anderson: Frankies Bikinis swimsuit
More images from the Frankie Bikinis x Pamela Anderson collaboration:
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
Shop red swimwear:
Next: The Classic Red Swimsuit I'll Never Ditch and 23 More I Found Just for You
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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