Pamela Anderson Just Brought Back Her Iconic Red Swimsuit for a Beach Photoshoot
Sound the alarm! Pamela Anderson's back in her red swimsuit from her days in the '90s lifeguard drama Baywatch and the images are even more iconic than any from the original show. On Thursday, the actress announced a collaboration with Instagram's favorite swimsuit brand Frankies Bikinis that not only includes a look-a-like version of Anderson's red one-piece from the show, but also 22 other, equally incredible swimsuits and beach-ready items, all of which are available in sizes XS to XXL.
"I have been in a bathing suit for most of my life," Anderson said in the press release. In collaboration with Frankies Bikinis founder Francesca Aiello—who grew up in Malibu with Anderson's two sons Dylan and Brandon—Anderson was able to create her "dream collection," taking inspiration from her all-time favorite suits, including high-cut styles, one-pieces with buttons, long ties on the bottoms, and more.
"Pamela is truly beautiful inside and out," said Aiello. "She exudes strength, kindness, love for all living things. I have looked up to her for as long as I can remember, and to be able to work on a swimwear line together is an absolute dream come true for me.” To bring it to life, the duo called on stylist Haley Wollens and photographer Brianna Capozzi, resulting in an epic image of Anderson on the beach in the Cayman Islands, posing in her high-cut red maillot just as she did more than two decades ago. See the images below and prepare to shop the collaboration when it goes live on May 4.
On Pamela Anderson: Frankies Bikinis swimsuit
More images from the Frankie Bikinis x Pamela Anderson collaboration:
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
On Pamela Anderson: Frankies Bikinis swimsuit
Shop red swimwear:
Next: The Classic Red Swimsuit I'll Never Ditch and 23 More I Found Just for You

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.