Here at Who What Wear, one of our favorite pastimes is keeping a eye out for whatever the next It-bag, It-shoe, and pretty much It-anything will be—and we've got a pretty solid track record when it comes to predicting the next big thing. Once Mulberry hired one of Céline's biggest accessories designers a couple weeks ago, we thought the title of next It-bag would surely belong to the U.K. label. But now, there's another major contender in the ring.
Balenciaga just released a small line of equally small bags—tiny little box bags with chain straps that are set up to be major on the street style scene. Why? For three very good reasons.
1. It's a new direction for the brand.
Since Alexander Wang took over as the brand's creative director about two years ago, he's reinvigorated the brand with modern touches, and this new line of bags is no exception. WIth the metallic hardware and boxy shape, they're perfectly on-trend to take off.
2. There's a lot of hype around the limited-edition version.
According to Style.com, there will be a limited-edition version of the bag released in January in an electric blue leather. (The standard editons come in more subdued navy, black, and pink colorways.) And there are few things the fashion community loves more than a limited-edition handbag.
3. The bubblegum pink color is total street style photographer bait.
The world's most photographed bloggers, editors, and tastemakers all know that street style photographers are obsessed with the color pink, and this new bag is just begging to be photographed on the shoulders of these women.
Keep scrolling to see and shop Balenciaga's new bag now!