Everything at Need Supply Co. Is 30% Off—Here's What I'd Buy Immediately

The beauty of Richmond, Virginia–based Need Supply Co. is that it's one of those one-stop-shops where you can buy a sweater, a bath mat, and a lipstick all in one shopping trip. Its e-commerce site features an epic assortment of brands, both indie and major designer as well as affordable and high-end. And as luck would have it, its Friends & Family Sale (which is a rare occurrence, I might add) is on, and everything (save for a few excluded brands) is a whopping 30% off. I know; my jaw dropped when I heard too.
The sale is happening through Monday, October 21, and you don't even need a code—the sale price is displayed right on each item's page. I love a sale, so I took it upon myself to shop out the very best buys to be had, which I admittedly thoroughly enjoyed. Scroll to shop the fashion items I'd buy immediately.
Quirky details make this so much cooler than your average cardigan-jacket hybrid.
If I were to buy just one pair of jeans from the sale, these would be it.
A small price to pay for a bag this cute.
I would definitely buy this sweater if I didn't already own it.
Introducing the new Common Projects sneakers everyone will want.
Is glass jewelry the new pearl jewelry? Wouldn't be surprised.
Ridiculously cool and forward, but still timeless and wearable.
These will complement more outfits than you think—trust.
Next up, 27 around-$100 items I'd buy immediately out of fear they'll sell out.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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