Everyone Is Searching for This Exact Makeup Look Right Now, and It's So Timeless

As a beauty editor, I see makeup trends everywhere, whether it's IRL, on social media or on the red carpet. But in terms of the trends that people are actually searching for every day, us journalists keep an eye on Google data to see what the active search terms are. These are reflective of what people are really after—whether it's a trending new beauty product or a makeup look.

Right now, it turns out that everyone is searching for natural smokey eye makeup. In fact, searches for this makeup look are currently at 4,500%. While it's not new, it's also nothing short of timeless— a brown smokey eye or wing is one of the most versatile yet simple makeup looks. In black or grey, the colours can look too intense outside of the evening, but brown and neutral tones instantly make it wearable. This iteration of the smokey eye can take you from work through to dinner and beyond, so it's no wonder I see it everywhere. And currently, team Who What Wear UK are seeing it all over their FYPs on TikTok, as well.


(Image credit: @ninapark)

If you're looking to perfect your natural smokey eye makeup look, scroll ahead for some inspiration and the best products to achieve the look.

The Best Natural Smokey Eye Makeup Looks


(Image credit: @sofiarichiegrainge)

This soft, diffused eyeshadow look makes Sofia Richie Grainge's eyes pop.


(Image credit: @zendaya)

I'm here for Zendaya ever-so-subtle smoked brown eye makeup, which features a smokey wing that enhances her almond-shaped eyes beautifully.


(Image credit: @hungvanngo)

Celebrity makeup artist Hung Vanngo does soft, natural smokey eye makeup so well. In this case with Lily James, the look is more intense for evening, but it still uses those soft brown hues for a more subtle take on a traditional black smokey eye.


(Image credit: @hungvanngo)

The key to achieving this look is all in the blending—as with this brown smokey eye on Bella Hadid. If you haven't already, invest in a set of eye makeup brushes of varying shapes and sizes. The right tools will make creating eye makeup looks that much easier.


(Image credit: @hungvanngo)

How dreamy is this natural smokey eye makeup look on Laura Harrier? Cream shadow sticks make it easy to apply colour along the lash line, so you can just blend and go in five minutes flat.


(Image credit: @ninapark)

If you find that black mascara is too harsh, try brown. It's a small tweak but can make all the difference if you want to dial down the intensity of your eye makeup while still giving your lashes definition.


(Image credit: @hungvanngo)

I love this natural-looking brown smokey eye look; it makes Rosie Huntington-Whiteley's eyes smoulder. Add definition with a creamy, cool-toned brown pencil to the crease of your lid.

Next Up: Tired Eyes? This Makeup Hack Makes You Look Wide Awake in Seconds

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.

Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.

Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.

When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.