Mascara
Mascara to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I Polled 15+ Celebrity Makeup Artists: 11 Drugstore Products They Agree Are Better Than Luxury BuysIt's saving season.
By Alyssa Brascia
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No Lie, This Editor-Loved $9 Mascara Delivers Falsie-Level VolumeI'm in love.
By Maya Thomas
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I Hardly Reach For Black Mascara Anymore—11 Brown Formulas That Transformed My Natural GlamYour lashes but better.
By Alyssa Brascia
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The Devil Wears a $12 Lipstick: Kendall Jenner Just Teased Miranda Priestly's First Beauty CollabThat's all.
By Jamie Schneider
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I Tried Kendall Jenner's Favorite Mascara—It's $16, and It Gave My Lashes Fluttery, Extension-Level LengthI just found a new favorite.
By Kaitlyn McLintock
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If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New YearConsider these my ride-or-dies.
By Jamie Schneider
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77 Tubes Later, We're Declaring These 9 Mascaras the Best We've Ever UsedClick here for the top mascara in every category.
By Erin Jahns
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I'm a Beauty Editor, and I Don't Believe in Overspending on Mascara—9 Under-$12 Tubes You'll LoveHere's your definitive guide.
By Kaitlyn McLintock
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Short Lashes? Editors Say These Tubing Mascaras Will Quite Literally Transform ThemSeriously fluttery length ahead.
By Shawna Hudson
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An Ophthalmologist and a Makeup Artist Just ID'd the 10 Best Mascaras for Aging LashesThank me later.
By Maya Thomas
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I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening MascarasI love an expert recommendation.
By Kaitlyn McLintock
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash LiftI'm sold.
By Jamie Schneider
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Not Black, Not Brown: The "Polarizing" Mascara Color Dua Lipa Inspired Me to Wear All SummerKiss the basics goodbye.
By Alyssa Brascia
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I Shop for a Living, and These Are the 15 Pretty Nordstrom Fashion and Beauty Finds in My Cart RNLace-trim skirts, shimmery eye shadows, and more.
By Josephine Hadjiloucas
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"You Would Think I Was on Latisse": Keke Palmer on the Lengthening Mascara She Loves for Natural LashesShe absolutely loves it.
By Kaitlyn McLintock
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I'm a Beauty Editor, and I Think Hailey Bieber's Go-To Mascara Is Vastly UnderratedShe never gatekeeps a good beauty product.
By Kaitlyn McLintock
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty LashesA must-have for volume, length, and curl.
By Maya Thomas
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight LashesThese formulas won't fall flat.
By Erin Jahns
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4True story.
By Shawna Hudson
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I Found Them: The 13 Best Waterproof Mascaras for Swimming, Summer, and SobsBlack and brown formulas that beat the summer heat.
By Alyssa Brascia
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup LooksThey will never go out of style.
By Kaitlyn McLintock
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I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing TipMy lash game will never be the same.
By Jamie Schneider
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This Was the *Scorching* Heat–Proof Mascara Every Woman Wore on the Set of White LotusIt's underrated and editor approved.
By Kaitlyn McLintock
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Sabrina Carpenter Just Endorsed This Soon-to-be-Viral Prada Mascara—Fantastic, Give Me 20Have you ever tried this one?
By Jamie Schneider
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I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025The ultimate power move.
By Jamie Schneider
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the TrendTotal eye candy.
By Jamie Schneider
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They BuyIt's hard to pick a favorite, TBH.
By Shawna Hudson
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I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear ByThese get me endless compliments.
By Jennifer Camp Forbes
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From Jenna Rink to Andie Anderson—Here's Every Trending Rom-Com Makeup Look Step-by-StepAn ode to the original lover girls.
By Maya Thomas
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or LessDon't mess around when it comes to mascara.
By Kaitlyn McLintock