I won’t even pretend like this type of behavior from myself is anomalous. I don’t know why, but I’ve always been more interested in buying what is un-seasonal than those pieces that I could be wearing in the moment. Think coats and boots in the summer and (much like today) swimsuits and sundresses in winter. It doesn’t help that I work on a weekly new arrivals roundup, where, thanks to the fashion calendar, I’m usually exposed to next season’s pieces just as we’re settling into the current one.
Nonetheless, since I simply can’t get swimsuits off my mind—despite the fact that as I write this, on Friday, February 1, at 12:26 PM in NYC it is literally 17 degrees outside and I had to wear five layers to make it to work—I decided to do a roundup. After all, it’s sunny somewhere and a tropical vacation is never completely off the table. If you agree, just keep scrolling to shop the coolest new swimsuits I’m obsessing over right now.
+ Romy Embellished Bikini Briefs ($80)Amazing how buckles can turn the simplest silhouette into a statement swimsuit.
+ Bella Bottom in Sky ($110)I don't think it gets more luxe than crystal-embellished swimwear.
I already own this in black, but I'm starting to think I need this new color anyway.
+ Whimsy Hi Bikini Bottom ($72)Little details, like a tie waist, make all the difference in swimwear.
+ Swirl Bikini Bottom ($75)Love a marble print.
I'm a sucker for anything with shoulder ties, mostly because of how it looks but also because it allows you to customize your fit.
Can you tell I'm a sucker for anything that sparkles?
+ Brazilian Bikini Bottoms ($13)I like to play it safe when it comes to spending on trendy colors, which is why this affordable neon find is perfect.
Isn't there something nostalgic about this?
+ High Cut Cheeky Bikini Bottom ($18)A price and a print I can get behind.
+ Lanai Reversible Leopard-Print Bikini Briefs ($210)It's hard to make a leopard bikini feel unique, but this brand has managed to do it.
Rixo's beloved prints have finally made their way into swimwear.
PSA: It also looks great with jeans.
Too cute to pass up.
Very few swimsuits are worth weird tan lines, but this one definitely is.
+ Heather Bikini Bottoms ($110)This shade of red is perfect.
This one-piece evokes the feeling a beautiful painting that was reimagined into a swimsuit.
+ Balin High Waist Bottom ($98) The contrast piping here is so flattering, especially on the bottom where it gives the illusion of a draped belt.
I'm 100% here for anything tie-dye right now.
+ High Rise BIkini Bottoms ($82)Who would have thought cap sleeves would look so good on a bikini?
Up next? The controversial trend Meghan Markle and I are both fans of.
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The Only 35 Swimsuits You Need to Know About in 2024From bikinis to maillots.
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Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance*Orders every suit.*
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Sofia Richie Wore the Retro Bikini Style That's Ripe for a World-Class ComebackAnd it's still for sale.
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21 Pink Bikinis That Scream Malibu BarbieLet's go party.
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6 Pretty Bikinis You're About to See Everywhere This SummerJust in.
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The One Swimsuit Trend Emily Ratajkowski Wears 9 Times Out of 10It's a classic.
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This Swimwear Is What Summer Dreams Are Made of—Here's What to ShopConsider this your 2023 bikini guide.
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Demi Moore's Leopard-Print Bikini Will Absolutely Inspire My Next PurchaseA classic choice.
