In 20 Years, We Guarantee This Low-Key Luxury Bag Will Still Be Sought After

Handbags usually fall into one of two categories. They're either timeless, a design that'll transcend seasons, or they're trendy, born to reflect a particular moment. But what would it look like if there were a handbag that fell into both categories? Well, it would look something like the Loewe Puzzle Bag.


(Image credit: @_jessicaskye)

The Loewe Puzzle Bag was the first new bag designed by Jonathan Anderson (or JW Anderson in fashion speak) for Loewe. It was introduced in June 2014 at the men's S/S 15 collection presentation in Paris, a year after Anderson took his seat in the Spanish brand's creative director's chair, and was undoubtedly the most-talked-about piece on show. Fast-forward a few months, and the Puzzle was a firm fixture in Loewe's A/W 15 womenswear collection, too, only in a slightly smaller size than the original S/S 15 duffle.


(Image credit: @hannahcrosskey)

What made (and still makes) the Loewe Puzzle Bag stand out from the rest of the high-end arm candy on offer was its technical skill. The bag's ergonomic, origami-style shape, made up of separate pieces of leather stitched together, folds down until it is completely flat. With the addition of different straps, the Puzzle can be worn in five different ways, making it one of the most versatile designer bags we've come across. Owing to its precise and complex pattern, it takes an expert team nine hours to assemble just one Loewe Puzzle Bag, which only adds to its covetable appeal.


(Image credit: @_jessicaskye)

In the years since its launch, the bag has been revisioned in a rainbow of hues. Though, the black, tan, beige and green colourways are easily the most prevalent on our social media feeds.

Instantly recognisable and unlike anything else out there, the Loewe Puzzle Bag has become something of a cult item. It's particularly popular amongst minimal-style enthusiasts who can't help but gravitate towards the bag's clean lines coupled with its ingenious design, which earned the bag its place alongside other (arguably more traditional) classic handbags.


(Image credit: @slipintostyle)

So if you're looking for a timeless arm-candy option that's anything but boring, scroll below to see and shop the best Loewe Puzzle Bags.


The Mini Puzzle:

The Small Puzzle:

The Medium Puzzle:

The Fold Puzzle:

The Shoulder Bag Puzzle:

Next Up: The Autumn 2023 Shopping Guide: Where to Buy This Year's Season-Defining Trends

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.