Great Expectations: Mango Books Kendall to Boost Business
After an epic 2015 modelling for Victoria Secret with BFF Gigi Hadid, Kendall Jenner has landed her first major modelling campaign of 2016 for retail giant Mango. As part of the brand's new fast fashion strategy to up its sales and get its key pieces into the wardrobes of the industry's nattiest dressers, Jenner, 19, has been booked to embody one of four themes: Tribal Spirit. Cue folky detailing, fringes galore and lots of highly wearable free-spirited separates. "I love wearing the designs, fabrics and shapes - they really speak of the allure of nature which I know this collection was inspired by," says the star.
Kendall described the experience as "unbeatable," WWD reports, and that she "felt very comfortable with the garments and with the entire Mango team." Mango will launch a new spring theme every month after Kendall's debut, the last of which will premiere in May, with a different model each time.
Scroll down to shop some of our favourite new-season pieces from Mango!
Which new season pieces are you on the look-out for? Let us know in the comments below!
Opening Image: David Sims/Mango
-
J.Law! Kendall! Laura! It Girls Are in Agreement About This Luxurious Fall Shoe Trend
Comfort, meet style.
By Eliza Huber
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, and Nordstrom
These are too chic to pass up.
By Jennifer Camp Forbes
-
My Friend Wants a Chic Wardrobe—I Sent Her These Early Black Friday Fashion Deals
Discounted gems from Nordstrom, Zara, J.Crew, and more.
By Jennifer Camp Forbes
-
Celebs Wear This Specific Jacket Trend in NYC, London, and L.A.—Here's My Fave $32 Gap Version
It's so versatile.
By Drew Elovitz
-
Gigi Hadid Wore the '90s Shirt Trend That Makes Light-Wash Jeans More Fall-Friendly
Do as Gigi does.
By Allyson Payer
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
Kendall Jenner Just Ditched Her LBDs in Favor of This Expensive-Looking Color Trend
A perfect choice for Paris.
By Eliza Huber
-
3 Very Elegant Color Trends Kendall Jenner Has Tried Since Going Blonde
Take note, blondes.
By Natalie Munro