Kate Spade Just Resurrected the Cult Bag Everyone Owned in the '90s

What was the It bag you wanted in the '90s? If it wasn't a Louis Vuitton Speedy, chances are it was probably Kate Spade's iconic Sam Bag. The square nylon bag—bedecked with a subtle designer logo, of course—was all the rage a couple decades ago, and now it's officially back.
"I think that bag started Kate Spade 25 years ago, but it's still relevant today," the brand's chief creative offer, Deborah Lloyd, told Glamour. "So many people that speak to you about that bag say, 'Oh my goodness, it was my first bag!' It became one of the first It bags." She told Glamour that fans "are always wanting to see the Sam back." Their wish is Kate Spade's command. Scroll down to shop the resurrected bag now.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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