The Coolest Bathing Suit Brands I've Found for Summer

Is it just me or is Instagram the best bathing suit store the internet and the world have to offer? I mean, honestly, out of all the items I buy because someone posted a photo of them, swimwear seems to be the one that always pays off. Plus, with so many under-the-radar swim brands out there, many of which only sell on their own e-commerce platforms, there’s often no other way to learn about them aside from social media.

However, if trolling Instagram all day just to find a bikini sounds like a lot of effort to you, not to worry, as it’s my job. I did all the work to bring you today’s roundup of the coolest bathing suit brands I found on the ’gram, several of which I’ve already placed orders for myself. To see what they are and shop my pick from each, simply continue on below.

Still itching for some swimwear? See the best places to buy them and why.