The Best Places to Buy Swimsuits (and Why)

Whether it’s a summer trip in the works, poolside weekend activities, or a not-so-distant plan to lay out in the park this weekend (especially now that we finally have a few precious slivers of sun in NYC), it seems safe to say that everyone has at least one reason to shop for swimsuits. This can also be evidenced by our many swimwear-related posts as of late, including everything from the biggest swim trends of the season to the brands one of our editors recommends to all her friends to even the country with the best swimwear brands, period. So what’s next?

Well, as market editor, my personal specialty is straight-up shopping. And while I’ve already confessed that I don’t enjoy wearing swimsuits but love buying them, today I thought I’d continue to help the cause by sharing the places I think are the best for shopping them and why. After all, the experience of finding bathing suits isn’t always the easiest or most pleasant, so why not try to make it a little better? From the site with the best trends to where to go for classics and everything in between, continue on to read about the 10 sites I love for swimwear and to shop my picks from each.

From under-the-radar affordable gems to big-name favorites, if you’re a more-is-more person when it comes to brand variety, Shopbop is the place for you.

You probably don’t need us to tell you that if you’re looking to have the most of-the-moment and Instagrammable bathing suit on the beach, Revolve is where to get it—but here’s your reminder anyway.

For the best pick of classic prints, silhouettes, or both, click right through to J.Crew. Even if, like me, you lean more toward slightly trendy swimwear, you’re still likely to love the brand’s forward-feeling selection of essential styles. Think a gingham one-piece with a straight neckline so it can totally double as a bodysuit with jeans. The brand’s one-pieces and bikini bottoms are also great if you’re into more coverage.

If your desired vibe is cool bathing suit that I won’t have to worry about someone else at the party wearing, head to Need Supply stat.

This title definitely applies to more categories than just swimwear for ASOS, but we’ll leave that for a different story. Whether you’re looking for a suit that’s trendy or classic for petite, tall, or plus sizes, ASOS has you covered with more affordable options than you may know what to do with.

If your swimwear vibe is neither super trendy nor classic in the way we generally think of it, you may be into the perfectly retro-inspired suits of Lonely—a beloved, body-positive lingerie brand that has recently added swimwear to its lineup.

Whether it’s longtime swimwear legends like Missoni and Eres, a newer high-end swim brand making waves, or a classic RTW brand that’s dropping a few must-have bikini styles, NAP is the place you’re most likely to find the designer suit you’re looking for.

While we’re happy to see more and more brands expand and improve their selection of extended sizing every season, Old Navy is at the top of our list this right now. The brand’s selection is not only size-inclusive, but it’s forward-feeling too.

For low-key suits that stray far from feeling basic, you’ll want to check out Free People. From ruffled bikinis to ribbed one-pieces, the selection is perfect if you’re looking for something special.

Even if the idea of mixing and matching bikini tops and bottoms stresses you out (I know it stresses me out), the e-comm imagery on Urban Outfitters’ website will inspire you to go for it or at the very least copy the combos you see on the models.