EmRata Just Wore Last Year's Viral $120 Coat—Now It's Restocked and Cool as Ever


(Image credit: Splash News)

Ah, fall 2018. It was the time of leopard-print skirts, cowboy bootsCeline alphabet necklaces, and I.Am.Gia shearling coats. As for the latter, we wrote numerous stories on the teddy bear coat trend last year, and we're certainly not mad about its resurrection at the hands of Emily Ratajkowski this week. Photographed in NYC, where crisp fall weather has officially hit, Ratajkowski brought back the infamous (and affordable) coat, proving that it has plenty of staying power.

If you didn't get on board with the trend last year, you definitely don't want to sleep on it this time around. Shopbop has restocked I.Am.Gia's Pixie Coat ($120) in five different colors—caramel, black, cream, burgundy, and khaki—while Urban Outfitters also has the red version that Selena Gomez owns. But a word to the wise: The celebrity-approved coat is guaranteed to sell out again, so you might want to consider scooping one up before it's gone. Scroll down to see how Emily Ratajkowski has styled the coat, and shop it for yourself. 



(Image credit: Splash News)

On Emily Ratajkowski: I.Am.Gia Pixie Coat ($120)



(Image credit: Backgrid)

On Emily Ratajkowski: I.Am.Gia Pixie Coat ($120)

How Bella Hadid Wears It


(Image credit: @bellahadid)

On Bella Hadid: I.Am.Gia Pixie Coat ($120)

Shop the Coat

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.