This Winter Trend Is "Seeing Massive Crowd Appeal"


(Image credit: Christian Vierig/Getty Images)

You can do one of two things this winter: Suffer through it while daydreaming about the return of beach days, or embrace it in the form of proper outerwear. While both are tempting, we're going with the latter. And just in time for winter, Pinterest just revealed that one cozy trend in particular is "seeing massive crowd appeal." The trend is teddy bear jackets, and by massive, Pinterest is talking 1036% growth in searches year over year.

You can technically call teddy bear jackets a few different things—sherpa jackets, faux fur jackets, and fuzzy jackets, to name a few… In any case, the appeal is undeniable, and we don't doubt that it has something to do with the trend's popularity. To get you prepped for the blustery days ahead, we searched across the internet and chose the best teddy bear jackets on the market. Investing in one of the below options should definitely take an edge off the impending chill.

Next up, the winter skinny-jean trend to tell all your friends about.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.