This New H&M Coat Is About to Make You Look a Whole Lot Richer Than You Are
When it comes to building a wardrobe that looks polished, put-together and, let's be honest, really expensive, you’d probably be surprised at how often I turn to the high street. If you know what to look for (and where to look), it can be easy to trick people into thinking you’re a lot richer than you are—trust me. A few of my top rules? Stick to tonal neutrals, good-quality fabrics and fluid shapes. And all of these boxes are ticked by an impeccable new wool jacket I just found at H&M.
The high street offers so many pieces, and it's only the special few that are able to look well beyond their price tags. Hunting them down is something that I have expertise in, looking for elevated cuts, sleek fabrics or simply looking to the Premium Collection. Once in a while a piece comes along that truly deserves our attention, and these gems usually sell out very quickly.
The new-in Handmade Wool-Blend Coat (£150) deserves your attention. It's got a beautiful, fluid feel with a wrap design and chic tie-belt at the waist, giving a relaxed but luxurious vibe, with a curved collar and deep pockets. The shorter length even makes it perfect for wearing all the way through autumn and into winter, and it now comes in two colours: an elegant white and a very chic camel. Pair it with a tonal white or camel knit and tailored trousers for a smarter "old money" vibe, or simply add jeans and leather loafers with your most expensive (or expensive-looking) handbag in tow, for an everyday look that any good "Birkin Mom" would approve of. Yep, that's a thing now.
Of course, I just added the coat to my basket, and you can keep scrolling to join me in shopping this incredibly chic buy before it inevitably sells out. I've also rounded up some more rich-looking H&M buys below. You're welcome!
Shop H&M's Tie-Belt Wool Coat:
Shop More Rich-Looking H&M Buys:
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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