This Expensive-Looking H&M Knit Is Destined to Sell Out Quickly
If there's one secret to shopping the high street that us fashion editors would like to gatekeep, it's H&M's Premium Selection edit. The collection is always full of seriously expensive-looking, thoughtful designs that could genuinely pass for designer. Exaggerated proportions, premium tailoring and a classic colour palette make it the first port of call for fashion people looking for elevated items on the more affordable high street.
The quality of the materials used is much better than the main line—pure silk, cashmere and real leather regularly feature—meaning these pieces will last much longer in your regular rotation. Yes, this often also means a slightly higher price point than you might expect from H&M, but I can confirm it's really worth it to get so much more out of your items.
Whilst I'm certainly partial to the Premium Selection suiting, outerwear and basics, it's the knitwear that has always stood out to me the most. For A/W 23, in fact, the brand introduced a number of gorgeous oversized cashmere-blend knits that sent the Who What Wear UK editors into what can only be described as a frenzy. Understandably, these perfect jumpers kept selling out within hours of restocks and new colourways landing.
We actually predicted back in the summer that this new H&M jumper would be a hit even before the colder weather hit, and it has proven to be so. Selling out on multiple occasions and coming back in yet more colourways and slightly tweaked iterations, the team at H&M are clearly as invested in this piece as we are.
I already own a version and love to combine it with wide-leg jeans. Meanwhile, our editor in chief Hannah Almassi (pictured below) has spent the past few weeks living in her mole-coloured version, using it for everything from ultra-casual to smart workwear outfits.
"It's the wide sleeves, delightfully heavy knit and chic griege colour which make this style look more premium—and people have been complimenting on it ever since," says Almassi, noting that there is a difference in fit and feel between the quality of this more expensive piece than many of H&M's more affordable jumpers.
I've linked the specific knit below for you to shop (I'll race you to the checkout), as well as more new-in knitwear and standout pieces from H&M's Premium Selection. You know what to do.
Shop H&M's Premium Collection Knit:
Shop More Premium H&M Buys:
Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week
This story was published at an earlier time and has since been updated.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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