I've Been a Stylist for 10 Years, and I Swear By H&M's Affordable Cashmere
After working in the fashion industry for a while and spending all your working (and a lot of non-working) hours analysing what brands have to offer, you start to hone in on where to find the best deals, what to buy from where and what exactly is worth investing in. Building a winning capsule wardrobe becomes a lot easier since you have a clear idea of the very best pieces out there. So today, I’m going to let you in on one of my best-kept winter-capsule secrets: H&M cashmere.
The luxurious fine wool is widely considered a wardrobe classic thanks to its high quality, warmth and super-soft texture, but it’s also often associated with inaccessibly high prices. I’m here to prove that not all cashmere comes at designer price points, though. We’ve reported before on the joys of M&S and other high-street cashmere, but my favourite after a decade as a stylist has to be H&M’s. It does excellent classics like crew-neck jumpers, but it also thinks outside the box in terms of design, so you can find things like cashmere leggings, shorts and wide-leg trousers on offer. This is comfort but done in a seriously elevated way. And price-wise? Most cashmere pieces on H&M’s site fall into the premium edit, which means it’s part of the brand’s top-quality offering, with prices ranging from £40 to £170.
I also think cashmere pieces are perfect for the transitional period between autumn and winter, where you still need a thin layer to add some warmth on those breezy British days, but you want to avoid feeling bulky and too wrapped up. That’s why you’ll often find me with an H&M cashmere knit tied around my shoulders with every outfit from dresses to blazers and jeans. It’s my favourite cool-weather wardrobe hack and adds a level of casual chic to any look and is still practical when that chill sets in.
Keep scrolling, then, to see my edit of the best cashmere pieces currently on offer at H&M. I’ve fallen particularly hard for the slouchy oversized jumpers and expensive-looking chunky cardigan, but it’s also hard to argue with the rest…
SHOP THE BEST CASHMERE FROM H&M:
This striped knit has made its way to the top of my wish list. I'll be stying it with wool trousers or classic jeans all season long.
This finer jumper layers so well with a thermal underneath and a cosy coat on top.
Cashmere leggings are the luxe trend that comes back around every winter.
The harshest winter days call for a cosy hat. This deep espresso shade is perfect for winter styling.
In my opinion, no winter wardrobe is complete without a khaki jumper.
Warm oatmeal shades never tire. Style this scarf with an oversized knit and straight-leg jeans.
Wear with a slouchy cashmere jumper for the ultimate cosy outfit.
Wear with knee-high boots and tights for a comfortable, evening-ready outfit.
Expand your collection and venture into the cashmere joggers realm. Trust me, you won't regret it.
Grey knitwear is a major winter trend. Shop H&M's cosy knitted cardi.
This soft beige shade will seamlessly blend into your winter capsule wardrobe.
Next Up: They're Here—the Most Stylish Cashmere Jumpers for Every Budget
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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