The Only 11 H&M Buys That Matter, According to Instagram

Of all the four seasons to shop for, autumn is perhaps the most involved. There are more layering combinations to consider now that temperatures are cooling down but not so frigid that you have to wear a parka over everything (yes, we're talking about you, winter). New color palettes, silhouettes, and the like are out in full force, and accessories such as beanies and boots are also in the equation. In other words, there's a lot to consider for your fall wardrobe. As such, you're likely to be in need of more than a new staple or two, which is why we suggest turning to a few high-street brands that you can rely on for trend-forward separates at a budget-friendly price point.

Enter H&M. We sifted through the retailer's most recent tags on Instagram to discover what stylish women around the globe are selecting from the brand right now. What we found was a cozy assortment of knitwear, jackets, coats, and pretty much everything you want to be wearing this season. Scroll down for 11 spot-on looks from Instagram, and shop their H&M pick, to try the autumnal ensembles out for yourself.

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Up next: the best Zara pieces on Instagram right now.

Nicole Kliest
Freelance Contributor

Nicole Kliest is a freelance writer and editor based in New York City who focuses on fashion, travel, food, wine, and pretty much anything else that's amusing to write about. After graduating from Pepperdine University with a bachelor's in journalism and creative writing, she started her career back in 2010 as Who What Wear's photo editor and throughout the last decade has contributed to publications including Fashionista, Harper's Bazaar, Elle, The Zoe Report, PopSugar, Fodor's Travel, and several others. She also copywrites and has worked with clients such as Frame, Sea, 3x1, Intelligentsia, and others to develop brand voices through storytelling and creative marketing. She's very passionate about the ways we can improve our sustainability efforts in the fashion industry as well as cultivating content that's diverse and inclusive of all people. When she's not checking out the latest restaurant opening in her West Village neighborhood or riding her bicycle along the West Side Highway, she can be found scheming her next trip somewhere around the world. (Up next is Vienna.)