Something extra-good is going on at H&M right now. I'll admit, I’m typically more tempted by the retailer’s sister stores, & Other Stories and COS—particularly the latter, which is extra dangerous since they opened a brick and mortar store right near by apartment. (To be fair, my dog drags me in there because she knows the staff will give her treats, so they do have an unfair advantage.)
I first noticed all the goodness when I innocently browsed H&M for another story I was writing, and discovered what turned out to be some extremely chic one-piece swimwear (black, smocked, under-$50). Then, the homepage informed me that there’s a dress situation that deserved my attention, and down the rabbit hole I went. Feel free to join me, if you’re on the hunt for some affordable buys for this season—I'm telling you, H&M is truly thriving this summer.
With a black skirt and silver jewelry, as above.
This will not be the last pair of sunglasses I share today.
An east-west shopper, you say!
They also come in black, but this deep burgundy sandal feels extra on-trend.
I'd believe you if you said this was 10 times the price.
This entire outfit, please.
The finishing touch to all my favorite summer looks.
The perfect, minimalist swimwear that started this whole journey.
Also comes in a sandier hue, but I love this warmer option.
Love an eyelet shirt.
It would be rude not to snap up the matching shorts.
Eagerly awaiting this long-line vest and sandal to drop, because I would wear this entire look.
This racer-back tank with slicked back hair and gold earrings.
Like these.
Or these!
Love a sporty sweater.
Such a luxe frame shape.
Bless the brands that offer non-padded bikini tops.
Bottoms to match.
These look so soft.
Are we doing the long short thing?
The straight neckline and double straps feel very designer.
Carrie Bradshaw knocking on the window of the restaurant, but in this dress.
Or if breezy and flowy is more the vibe.
Just the perfect little summer sling bag.
Every summer I remember how much I love an anklet.
When it's super hot, these are the pants you want to wear.
Also, a muslin robe for summer is so under-rated.
Was just reading a story about the pale pink dress trend, and here we are.
A summer essential.
For my '90s babes.
For the office or the weekend.
One-shoulder tops (and swimwear) are high on my list.
Right?
Love an imperfect brim.
Euro-inspired tees are my love language.
The gentle details feel luxe.
Another sweet little summery touch.
Exactly what I wear most days.
Everything here is working for me.
She's busy in those belted shorts.
Peak summer.
A strappy black sandal to get you through this summer's events.
Happily adding more and more brown to my closet.
A little boost for your summer workout by way of these red shorts.
H&M always with the great ribbed tanks.
It's the sleeve length here.
-
H&M Just Dropped a $40 Version of The Row's Winter Flats I Keep Seeing on Chic New YorkersA sellout is imminent.
-
My Sister Asked Me What She Should Buy From Amazon—30 Fashionable Items I SuggestedBasically, everything on my Black Friday wish list.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
Yes, Chic Outfits Will Happen With These 32 New Items From Zara, J.Crew, COS, and H&MElevated knits, trend-forward outerwear, and more.
-
H&M's Highly Anticipated Glenn Martens Collaboration Is Finally Here—Shop Before It Sells OutInspired by Y/Project.
-
Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COSThe only sweater guide you need this season.
-
These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
-
Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is ProofGrab them before they're gone.
