Natalie Cantell

Senior Director, Branded Content | Auckland, New Zealand


Hi there! I’m Natalie. I'm lucky enough to lead the fashion direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. I love collaborating and storytelling, so it's a really fun role for me. It's also the first full-time job I’ve ever had⁠! I started out in my career as a very mediocre model who agreed to my first styling job to impress a photographer I had a crush on, which led me down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. I have a bachelor of communications, but honestly, most of my career opportunities came up thanks to some fleeting and accidental street style moments. I’ve been at Who What Wear for three and a half years and still love to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. I’m originally from New Zealand, and Bondi Beach is my second home, but like just about every other 20-something, I fell in love with New York at some point—so here I am, living in Williamsburg with my fiancé and our weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, I'm very much your girl.

Natalie's Stories