32 Buys I'm Very Into From H&M, Arket and My Other Favourite High-Street Brands
It's officially summer, and we all know what that means—the new collections are here! And, wow, what a stylish season it is shaping up to be. Of course, we've already chronicled the top summer 2022 trends at length in our trend report, which you'll have likely devoured. Now, however, I'm turning my attention to the high street to see how the affordable shopping circuit has interpreted the trends we saw on the runways and to discover the treasures my favourite brands have come up with all their own. Fancy joining me?
Summer 2022 is shaping up to be as strong a season as I’ve ever seen on the high street.
Right now, my regular shopping haunts are full to the brim with fabulous summer pieces—so much so that it's almost overwhelming. To get my thoughts (and my shopping list) in order, I decided to pull together my favourite summer buys from each brand, as I thought seeing them side by side would make it easier to whittle down the pieces I actually want to invest in. How wrong I was. Ultimately, there's a huge amount of incredible fashion to be had on the high street right now.
From heavyweights including & Other Stories and Arket to Who What Wear UK's very own sustainable, made-on-order collection, Drop 01, the latest pieces are a feast for the eyes and a tempting shopping prospect for anyone who wants to unlock their full sartorial potential this summer. With everything from on-trend co-ords to wedding guest–ready dresses to staple sandals and timeless basket bags, scroll on to see the 32 buys I'm very into right now from the length and breadth of the high street.
1. Drop 01 by Who What Wear UK
Rate this dress? You need to see it in green.
Tap into this season’s black-and-white trend with this graphic mini.
I’ve tried this on, and it just might be the best co-ord I’ve ever worn.
I own a lot of slip skirts, but this one is up there amongst my favourites.
2. & Other Stories
If you told me this was designer, I’d absolutely believe you. Just wow.
3. H&M
I also have a thing for blazers—H&M has some of the best affordable options out there.
Mark my words: Dungarees are making a comeback. Try wearing yours over a swimsuit for a cool summer vibe.
4. Arket
I didn’t know I needed a crochet bralette in my life until I saw this beauty.
I’ve been on the lookout for a new pair of clogs. These open-toe numbers complete with gold hardware are perfect for my aesthetic.
Next Up: The Affordable Summer Capsule We Are All Completely Obsessed With
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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