Sienna Miller and Countless Fashion People Love Gucci's Latest Anti-Trend Pieces

When Alessandro Michele closed down Hollywood Boulevard late last year to showcase Gucci’s S/S 22 Love Parade collection, I had an inkling it might be good. Did I think it was going to be one of the most understated, wearable Gucci collections I’ve seen in years? No, probably not. But the Italian house is not really known for its predictability. 


(Image credit: Getty)

Sienna Miller wearing a showstopping outfit at the Gucci Love Parade show. 

Yes, there were celebrities in loud outfits lining the front row (hello, Sienna Miller in sequins), and even familiar faces walking down the runway. And of course, with 115 looks in total, there were a few feathers, sparkles and lace pieces. (It is Gucci, after all.) But despite the glamorous L.A. location and extravagant Old Hollywood atmosphere, when I actually got to dissecting the collection after it started dropping recently, the individual pieces have a really timeless, classic appeal—most with a chic nautical twist that’s perfect for transitioning from summer to early autumn. Think camel, check and navy blazers; white tailored shorts; denim dresses and simple black swimsuits, with plenty of the heritage horsebit motif thrown in for good measure. 


(Image credit: Gucci S/S 22 Courtesy of Gucci)

These are hero pieces you’ll look forward to pulling out every summer as well as some you’d be able to enjoy wearing all year round. Keep scrolling, and you’ll find links to shop my favourite elevated picks from the Gucci Love Parade collection.

Shop the Gucci Love Parade Collection

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.