Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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It's Going to Be a Flat-Shoe Summer—These Mango Pairs Are Destined to Sell Out
So many options.
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Zara Didn't Tell Anyone About This Sneaky Sale, But I Still Found the Best Items
From mesh flats to elevated basics.
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Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn Heads
So many gems, so little time.
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People Assume These $60 Zara Shoes Are High Designer (and I Let Them)
No gatekeeping here.
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I'm Manifesting a Rich-Looking, Minimalistic Closet—25 Perfect Sale Picks From COS
Almost every pick is now under $100.
By Jennifer Camp Forbes
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Mango's Brand-New Spring Arrivals Are Already on Sale—Shop 21 Posh Pieces
We're talking 30% off.
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I Tried On 13 of Reformation's Best Spring Items That I'm Sure Will Sell Out
Trust me—they're good.
By Allyson Payer
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Anya Taylor-Joy's Posh Reformation Shoes Look Like They Cost Triple the Price
Worthy of a London night out.
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