
Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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Surprise! The Nordstrom Fall Sale Is Here—If Looking Chic Is Your Goal, Go For These 30 Items
Everything from cool basics to gorgeous shoes.
By Bobby Schuessler
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I'm a Senior Shopping Editor—Here Are 30 Fall Finds That I'm Hands Down Most Excited About Right Now
Get ready to answer, "Where'd you get that?"
By Jennifer Camp Forbes
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Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This Fall
I got you.
By Nicole Akhtarzad Eshaghpour
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Spotted at the COS Show: The Leather Coat and Plaid Shirt That *Will* Sell Out by October 1
Everyone was still talking about them both days later.
By Eliza Huber
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Digging Through Zara Is Not For The Faint Of Heart—Skip The Work & Check Out These 42 New Styles
The perfect fall transitional weather finds.
By Chichi Offor
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COS Just Debuted a See Now, Buy Now Collection: 6 Fall Trends We're Grabbing First
From elegant pencil skirts to pretty plaid pieces.
By Nikki Chwatt
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
By Jennifer Camp Forbes
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Dresses Aren't Only for Summer—These 35 J.Crew, Reformation, and Anthro Fall Styles Prove Just That
The best fall dress arrivals.
By Chichi Offor
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It's the Last Chance to Shop Reformation's Sale—Up to 70% Off
It's selling out fast.
By Audry Hiaoui
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Reformation Just Launched Jewelry—Here's What I'm Betting Will Sell Out First
Take my word for it.
By Nikki Chwatt