
Hannah Almassi is the Editor in Chief of Who What Wear UK. She joined in 2015 when she launched the UK sister site following a seven-year tenure at Grazia magazine as fashion news and features editor. With experience in print and digital across fashion and beauty, Hannah has over 18 years of experience as a journalist, editor and content strategist. Her opinion has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com and she is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
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If You Have Good Taste, These 8 Chic Editor-Approved Fall Trends Will Be No SurpriseSee what made the list.
By Josephine Hadjiloucas
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This Simple Accessory Is Hyperwearable, Practical, and Chic—Yes, the Fashion Crowd Is Into ItNineties minimalism and Y2K aesthetics come for your eyes.
By Max Berlinger
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Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COSThe only sweater guide you need this season.
By Chichi Offor
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These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
By Chichi Offor
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Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is ProofGrab them before they're gone.
By Nikki Chwatt
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These 25 Chic Sweaters From Mango Will Be the Guaranteed Stars of Your Fall and Winter Highlight ReelShop them before they sell out.
By Jennifer Camp Forbes
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Spotted on Mercer Street: The Surprisingly Elegant Way Fashion People Are Wearing Belts for WinterResulting in the richest outfit recipe, well, ever.
By Eliza Huber
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My Mom's 63, I'm 29, and We Both Love Zara and Madewell—Here Are 33 Pieces We're Both Eyeing RNThey're ageless, timeless, and modern.
By Nikki Chwatt
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These New Reformation x Camille Rowe Collab Pieces Will Sell Out Fast—See All 20 StylesShe came back to serve seconds.
By Chichi Offor
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I Need New Eyeglasses—These Are the 30 Cool-Girl Pairs I'm ConsideringLooking for a new signature look?
By Kerane Marcellus