Everyone in Fashion Is Talking About Juicy Couture Right Now—Here's Why


(Image credit: @ganni)

I was a high schooler when Juicy Couture first burst onto the scene, and visions of velour tracksuits are forever ingrained in my memory. It's a weird time for those of us who were teenagers in the Y2K era. The things I used to wear are now being worn ironically by people like Olivia Rodrigo and Bella Hadid. I could sit here and list those Y2K trends that have made a comeback, but I'm just here to talk about one today. 

Given that the velour tracksuits made famous by Juicy Couture basically defined the Y2K era, it's not all that surprising that they'd be the next thing to make a comeback, and they did it with the help of one of the favorite brands of the 2020s, Ganni. Ganni and Juicy Couture have teamed up for an epic collection that includes halter tops, baseball caps, logo tees, and, yes, the legendary velour tracksuit. Understandably, fashion people are buzzing about the genius collaboration. (Bonus: Everything is made from 100% certified organic cotton.) Scroll to shop your favorite pieces before they're gone.


(Image credit: @ganni)


(Image credit: @ganni)


(Image credit: @ganni)

Next up, find out which 2000s fashion trends everyone is wearing all over again in 2022.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.