Fwrd Just Casually Marked Down 8000+ Pretty Things—29 Finds I'm Shopping First


(Image credit: @elizagracehuber; Pictured: Jacquemus La Vague Bag ($688))

Think what you want, but the fact is that not all sales are created equal. No matter how good many might appear on paper, they almost certainly don't compare to the one I'm here to tell you about today. If you hadn't already guessed, I'm talking about Fwrd, Kendall Jenner's go-to for all things buzzy, chic, and designer. Right now, the luxury retailer is offering up to 75% off on more than 8000 items. 

From now until Wednesday, August 31, Revolve's big-sister brand is slashing the prices on thousands of dangerously pretty finds from designers such as Jacquemus, Peter Do, Chloé, and more. Also on the red-marked list are elevated basics from Frame, Helmut Lang, and Agolde. In other words, Fwrd isn't messing around. While your sizes are still available (trust me—they won't last long), scroll down to shop the top 29 pieces from Fwrd's limited-time sale. 

Next: I Always Shop at Net-a-Porter, Matches, and Fwrd—30 Cool Finds I'm Very Into

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.