These 5 Swim Brands Are the Secret Weapons of Every French Girl

French swimwear brands


@osereeswimwear@eres@yse_paris@leslieamonswim, Courtesy of Isabel Marant

I lied and said it only took hours, but I spent an entire week researching swimwear trends, and I am now obsessed with the entire category. While I had fun finding out the swimsuits that are going to be big next—and shopping them too—I decided I wanted to spend more time with the classics. You know, those swimsuits that really, truly aren't going anywhere. When it comes to anything timeless, I know exactly where to turn: the French gal.

French swimwear brands aren't easy to come by, but the ones that are out there are pretty damn good. One of my latest fantasies is to spend a summer hopping from yacht to yacht in the South of France. Whether or not I achieve that dream anytime soon, I'm still going to make myself feel like it's happening by shopping these French brands that European women swear by. This American is officially on board too. 


This brand brings on the pool party in all the right ways. The influence is real—since it launched its glitz and glam pieces, I've seen so many other brands follow suit. As one does.




Elevated, chic, and so timeless, Eres is everything French girls define themselves as. The brand designs its pieces with functionality in mind, so if you are a water-sport type of person, you'll definitely be into this.

You can always find unique and elevated pieces in a French girl's closet, and this brand brings just that. The designer herself tests every swimsuit both dry and wet to make sure they're up to her standards—which must be quite high because every piece is award-winning. 




This brand is as French as it gets. Welcome to that boutique in Paris that you had so much fun shopping at but couldn't find its pieces ever again. It's direct-to-consumer, so basically, it's unlikely you'll accidentally be matching your friend.



Courtesy of Isabel Marant.

And for the high-fashion take, we turn to Isabel Marant. The designer has been wowing us with her runway shows for years now, never failing to turn heads. Her swimwear collection does just the same.

Straight off the runway and into your closet.

I'm not over the cutouts and ruching here.

This printed piece is perfect for vacation.

More swimwear French girls are loving:

Honorable mention goes to Totême. Every editor's favorite brand dabbles a bit in swimwear.

I can't get over how good this rising brand's swimwear is.

French girls' swim collections are incomplete without a sarong.