I Spent Hours Researching Swim Trends—These 5 Will Go Viral


(Image credit: Courtesy of Acacia; @sydneyandavis; Courtesy of Cult Gaia; @bellathomas)

The best time of the year is on the horizon: swimsuit season. If I had it my way, every single day would involve strutting around in a bikini, so you can only imagine how enthusiastic I am about the weather getting warmer. If I love bikinis so much, why do I live in New York? Catching a flight and finding yourself in the Hamptons is a regular occurrence in a city that has as much hustle and bustle as NYC does.

With that in mind, I'm surveying the trends that are actually worth buying into. There are hundreds of swimsuit trends to choose from, and I had quite a hefty list from the start, but nothing says 2023 like the below five trends. They're statement makers that feel fresh and exciting, so join me in shopping for them below. Here's to manifesting an abundance of travel in 2023.


(Image credit: Courtesy of Cult Gaia; @bellathomas)

If you love jewelry as much as I do, you'll be happy to hear that it's making its way into our swimsuit collections. With distinct beading woven in between each breastplate and jewels embellishing dramatic points, everyone is bound to fall in love with this trend.

Shop the trend:


(Image credit: Courtesy of Magda Butrym; Courtesy of Same)

In 2023, everything is coming up roses. That's a good thing, right? Let's celebrate it. Hefty flowers that pop out atop the fabric of your swimsuit will go right along with the ready-to-wear trends that we've seen all over the runways lately. Nothing says "I'm a fashion person" like a 3D-floral moment on your swimsuit.

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(Image credit: Courtesy of Acacia Swim; @sydneyandavis)

Contrast stitching that pipes along the side of your swimsuit is the perfect way to take a basic black bikini to the next level. Think of it as the new must-have that should follow you on every vacation you take this year. PS: This trend looks best in black and white.

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(Image credit: Courtesy of Victor Glemaud; @meccajw)

Matching the color of the pool while swimming is so in right now, and let me tell you why. Mermaidcore is at its peak, and one of the rising aspects of the aesthetic happens to be bright blue. I used to associate the color blue with sadness, but now, it is calming to me.

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(Image credit: Courtesy of Isabel Marant; Splash News)

We may have heard a lot about crochet in recent years, but fashion designers are telling us that it's not going anywhere any time soon. As soon as I saw a full-on crochet swimsuit look walk down the runway at Isabel Marant, I knew what was in store for our futures.

Shop the trend:

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Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.