I Spent Hours Researching Swim Trends—These 5 Will Go Viral

The best time of the year is on the horizon: swimsuit season. If I had it my way, every single day would involve strutting around in a bikini, so you can only imagine how enthusiastic I am about the weather getting warmer. If I love bikinis so much, why do I live in New York? Catching a flight of finding yourself in the Hamptons is a regular occurrence in a city that has much hustle and bustle as NYC does.

With that in mind, I'm surveying the trends that are actually worth buying into. There are hundreds of swimsuit trends to choose from and I had quite a hefty list from the start, but nothing says 2023 like the below five trends. They're statement-makers that feel fresh and exciting so join me in shopping for them below. And here's to manifesting an abundance of travel in 2023.


Courtesy of Cult Gaia, @bellathomas

If you love jewelry as much as I do, you'll be happy to hear that it's making its way into our swimsuit collections. With distinct beading woven in between each breastplate and jewels embellishing dramatic points, everyone is bound to fall in love with this trend.


Courtesy of Magda Butrym and Same

In 2023, everything is coming up roses. That's a good thing right? Let's celebrate it. Hefty flowers that pop out atop the fabric of your swimsuit will go right along with the ready-to-wear trends that we've seen all over the runways lately. Nothing says, "I'm a fashion girl" like a 3D floral moment on your swimsuit.


Courtesy of Acacia Swim, @sydneyandavis

Contrast stitching that pipes along the side of your swimsuit are the perfect way to take a basic black bikini to the next level. Think of it as the new must-have that should follow you on every vacation you take this year. PS, this trend looks best in black and white.


Courtesy of Victor Glemaud, @meccajw

Matching the color of the pool while swimming is so in right now, and let me tell you why. Mermaidcore is at its peak and one of the rising aspects of the aesthetic happens to be a bright blue. I used to associate the color blue with sadness, now, to me, it means calmness.


Courtesy of Isabel Marant, Splash News

We may have heard a lot about crochet in recent years, but fashion designers are telling us that it's not going anywhere any time soon. As soon as I saw a full-on crochet swimsuit look walk down the runway at Isabel Marant, I knew what was in store for our futures.