From Fashion People to the Runway, All Signs Indicate This Elegant Colour Will Be a Huge 2025 Trend

I'm a sucker for a new-season colour trend, and I noticed a particularly pretty one proliferate the S/S 25 runway shows this month. An early indicator of the looks that will grasp our affections next year, designers declared that dusty rose is the pleasing pink shade to have on our agendas for spring 2025.

Model wears dusty rose on the Buci runway.

(Image credit: Launchmetrics / Buci)

Whilst the trend feels new for 2025, we've seen whispers of its emergence for a while now. The A/W 24 runways dabbled in the colour—Chloé's frilled dusty-rose dress was a talking point amongst editors for months. But it looks like S/S 25 is when the shade is truly set to thrive. Spotted at Simone Rocha, Alaïa and Buci amongst others, the soft shade was woven into collections that featured lots of chocolate browns, baby blues, butter yellows and other creamy, pale shades, demonstrating a move towards a softer, subtler palette for next season.

Influencer wears the dusty rose colour trend.

(Image credit: @monikh)

Already transcending the runways, I've already spotted this rosy shade on my Instagram feed, too. A grown-up retort to last year's obsession with Barbie pink, this elegant tone taps into the same pretty energy whilst retaining a grounded and wearable edge. A shade that we see in the most beautiful sunsets and prettiest roses, this is an approachable and comforting tone that allows us to harness a softer side of pink and weave it into our everyday.

Model wears dusty rose on the Simone Rocha runway.

(Image credit: Launchmetrics / Simone Rocha)

On the runways, designers doubled down on the colour trend by layering it up in their looks. The blossoming colour trend also styles so well with a wider range of shades; wear it with other earthy colours such as olive green or chocolate brown, or contrast it with blues or yellow for a brighter, fresher feel.

Influencer wears the dusty rose colour trend.

(Image credit: @anoukyve)

If you're ready to get ahead and embrace next year's biggest colour trend now, then you're in luck, as some forward-thinking brands have already released pieces in dusty pink. Crafting frilly skirts, sophisticated blouses and a range of tempting accessories, the colour trend is already primed to dominate. Perhaps it's the '90s baby in me, but I'll always have a soft spot for the "millennial pink" shades that saturated style a few years ago, so I'm beyond excited to see the colour's evolution for a new season.

Model wears dusty rose on the Alaia runway.

(Image credit: Launchmetrics / Alaia)

Read on to shop my edit of the dusty-rose items to have on your radar ahead of next season.

SHOP THE DUSTY-ROSE COLOUR TREND:

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.