55 Years Later, Fashion People and Celebrities Still Swear By This Elegant Swimwear Brand

For those of you who've been counting down the days, I have good news: summer holidays are right around the corner. After months of patiently waiting for the weather to turn, dreams of days spent lounging beachside surrounded by warm sun and glistening waters are finally within reach.

As someone who loves a plan, I always have my capsule holiday wardrobe figured out months before my trip, but somehow, swimwear always gets left to the last minute, and all too often I’ve found myself scrambling at the airport or in hotel shops to find something that simply does the job. This year though, I’m already ahead of the game. During a casual scroll through Instagram (for research purposes, of course) I found that swipe after swipe, the same brand was appearing in tagged photos from celebrities and fashion people alike. And this renowned swimwear label has been making sophisticated styles for over 55 years.

Woman in sea wears black one-piece swimsuit

(Image credit: @alexachung)

Alexa Chung wears the Eres Aquarelle Swimsuit (£340).

Much like the quietening of fashion, we're now seeing minimalism and refinement making waves in the swimwear sector, too. And this is what Eres does best. With over five decades of history, the brand's legacy is cemented in timeless compositions, and it has the heritage to prove it. Focused on swimwear, lingerie and sunny pieces, the brand excels in designing classic styles destined to accompany you on all your adventures from far-flung islands to the British coastline.

With a clear understanding of form, there's a focus on comfort and support as well as silhouette in each design. As someone who needs different sizes for my top and bottom halves, I particularly appreciate that the bikini two-pieces are sold separately so you can find the perfect pairing for your shape. Whether you prefer a one-piece swimsuit or a mix-and-match bikini set, Eres' summer 2024 collection has something for everyone. With sophisticated square necklines, classic triangles and contemporary cut-outs, the brand has honed in on sleek design details that set it apart from the rest.

Two women by sea wear black swimwear

(Image credit: @annelauremais)

Anne Laure Mais wears the Black Triangle Bikini.

Sticking to a capsule edit of designs, the pieces come in an array of shades, from classic neutrals to bolder hues. From Alexa Chung's island retreat to Kelly Rutherford's spa day, celebrities and fashion people alike are proving that these classics are the swimwear to be seen in for summer 2024, wherever you're headed.

See How Celebrities and Fashion People Are Wearing Eres

Woman in mirror wears cream swimsuit and cream shoes

(Image credit: @kellyrutherford)

Style Notes: Kelly Rutherford shows off the elegant square neckline of Eres' Aquarelle swimsuit.

Woman in mirror wears brown triangle bikini top and green sarong

(Image credit: @monikh)

Style Notes: There's no denying the forever appeal of a great triangle bikini.

Woman wears black swimsuit and floral hat

(Image credit: @vikilefevre)

Style Notes: Anne-Victoire Lefevre contrasts a simple swimsuit with bold, playful accessories.

Anouk wears a white swimsuit and green midi skirt

(Image credit: @anoukyve)

Style Notes: The designs are so refined that you might find yourself wearing them as a top, just like Anouk Yve.


The Aquarelle Swimsuit:

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.