Zara, H&M and COS Called It—These Are The Blouse Trends That Make Every Outfit Instantly Chicer

From ruffles and lace to polka dots and scarf details, these are the blouse trends defining the season.

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Chloe wearing blouse
(Image credit: @chloekathbutler)
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If there’s one piece that really comes into its own once spring arrives, it’s the blouse. There’s something about a well-cut, considered style that instantly elevates an outfit—whether you’re pairing it with jeans, linen trousers or a simple skirt, a blouse adds an easy sense of polish. And right now, three brands are getting it particularly right: Zara, COS and H&M.

Each brings something slightly different to the table. Zara leans into the more trend-led side of things, offering everything from romantic lace and ruffled finishes to puff sleeves and delicate embroidery. H&M takes a similarly directional approach, but with a softer, more playful edge—think fresh colour palettes, from baby blue to powder pink, that give classic silhouettes a lighter feel. Then there’s COS. With its clean lines, subtle volume and focus on fabrication, it’s the go-to for minimalists looking for something quietly elevated.

Chloe Butler wearing white blouse

(Image credit: @chloekathbutler)

From ruffles and lace to polka dots and scarf details, these are the blouse trends defining the season—shop the best from Zara, H&M and COS below.

1. Ruffled Blouses

2. Embroidered Blouses

3. Scarf Blouse

4. Polka-Dot Blouse

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Marina Avraam
Marina Avraam
Senior Shopping Editor

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.