The Sunglasses Brand That Well-Dressed People Wear to Look Fashionable

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Camelia Farhoodi wearing Vincent Boulevard's Camille sunglasses.
(Image credit: @cameliafarhoodi)

I first noticed a specific pair of perfect oversize sunglasses on Camelia Farhoodi, then on Grace Brosnan. And the list kept growing from there: Maddie Demaine, Sophia Roe, Paige Reifler, Alexis Badiyi, Andrea Ricci, Stephanie Broek, Charlie Hourston, and more. That's how I discovered the eyewear brand Vincent Boulevard and its best-selling Camille Sunglasses, which have quickly become a go-to among editors and influencers.

Very much in line with the bug-eye-sunglasses trend of spring and summer 2026, the Camille is a rounded wraparound silhouette designed to suit both larger and smaller face shapes, and it's available in three colorways: Onyx & Grey, Onyx & Navy, and Tortoise & Cognac. It's a style that instantly makes even the simplest outfit feel more interesting and put-together.

Stephanie Broek wearing Vincent Boulevard's Camille Sunglasses.

(Image credit: @stephaniebroek)

Alexis Badiyi wearing Vincent Boulevard's Camille Sunglasses.

(Image credit: @alexisbadiyi)

I was curious about how the label started, and founder and Creative Director Cameron Quittner told me, "Vincent Boulevard began from a desire to create a brand that feels as though it belongs to an era rather than simply borrowing inspiration from one. Every element, from the visuals and campaigns to the silhouettes themselves, is rooted in the mood and attitude of the 1990s, a period that has always deeply influenced me creatively."

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"Before starting the brand, I collected vintage sunglasses and opticals for years and never truly felt convinced by modern eyewear," she continued. "Vincent Boulevard was born from wanting to re-create the feeling those original pieces gave me—something lived-in, carrying a sense of history and someone else's story, yet still feeling deeply personal. [They're] pieces that feel timeless enough to hold on to forever rather than simply wear for a season. Coming from a styling background, vintage was always naturally integrated into both my clients' wardrobes and my own, so building a brand around that perspective felt instinctive."

Since then, the brand has celebrated two milestones in the past month: launching at Fwrd after previously being available exclusively through its own website and expanding beyond sunglasses with its first optical frames, the Heidi. Looking ahead, Vincent Boulevard plans to release new sunglasses styles and travel accessories in June alongside Vincent Boulevard Galerie, a drop-based concept offering curated vintage pieces.

Below, shop the cult-favorite frames of 2026.

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Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.