If You Have The Row Taste and a $250 Budget, Then These 33 Chic Finds Are for You
The Row’s resort 2027 show, like many of its collections, was a nice refresher that you don’t have to reinvent the wheel to dress well. Instead, it reminded me of how to style pieces you may already have in your closet: a chic trench coat, a more interesting pair of tights in a color beyond basic black, or even a pearl necklace.
The brand is often seen as the blueprint for minimalist dressing. Yet as a luxury label, it comes with the prices to match. For those who aspire to have a similar look for less, I just went through Zara, COS, Rue Sophie, and St. Agni to find pieces that felt most reminiscent of the its aesthetic.
I focused on a neutral color palette while prioritizing tailoring, silhouettes, and fabrics that feel elevated and timeless, which are signatures of The Row’s style. Keep scrolling to shop what I found, all $250 and under.
Zara
Editors know that the best way to shop at Zara is the ZW Collection. It's the retailer's in-house line, which focuses on elevated pieces made from higher-quality materials. The below items start at $60, up to $170, all with a design element that made me think of The Row.
COS
The new COS S/S 26 collection that just debuted in Seoul is absolutely worth seeing in general, and especially if you love The Row. A pair of $199 kitten-heel mules and a $169 sheer silk-cashmere-blend skirt are some of my favorite items from the capsule.
Rue Sophie
I recently wrote about Rue Sophie as a brand to know if you love timeless and elegant clothing. The L.A.-based label has minimalist, high-quality, timeless pieces, which range from $88 to $800. I especially love the dresses, skirts, and outerwear.
St. Agni
While St. Agni's prices tend to be over $250, there are definitely items below it as well, especially when you shop the brand's sale items. For a look similar to The Row, the Halter Plunge Dress, Strapless Dress, Soft Bon Bon Bag, Flip Flop, Triangle Origami Shoulder Bag, and Minimal Column Skirt all stood out, among others.
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.