How many beauty appointments are on your calendar right now? I usually have at least a half-dozen on the horizon: a facial to clear clogged pores, a mani-pedi before my next big event, a laser hair removal touch-up, and so on. And while I recognize that these appointments are genuine treats, there comes a point where self-care crosses the line into tedium.
Blondes might feel this pain more than any of us—to maintain their perfect shade, light-haired people often hit up the hair salon at least six times a year. But a few simple at-home product swaps can totally upend their in-chair cadence. Below, see how the Kérastase Blond Absolu collection helps blondes maintain their color between appointments.
Strengthens Hair and Protects Color
Beauty editors are drawn to Kérastase not because of marketing gimmicks or its latest celebrity spokesperson, but because the haircare brand offers salon-quality formulas. Blond Absolu products contain well-researched ingredients for strong, radiant hair, including vitamin C to brighten, vitamin E to moisturize, hyaluronic acid to hydrate, and ultraviolet pigments to eliminate brassiness.
Plus, these expert formulas are so easy to use. Take the Blonde Guard Hydrating Wonder Shield Leave-In Spray ($50), for instance. Just a few post-shower spritzes on clean hair protect it from heat-styling and UV rays, two major culprits that cause bright blonde shades to fade. In the summer, toss this spray in your bag and use it before going to the beach or pool—chlorine and salt water can be super damaging, too.
Salon-Like Results for Two Months (or More!)
With consistent use, Kérastase Blond Absolu helps blondes maintain the exact shade they paid for at the salon between their appointments. Many even find that they can put off their next scheduled salon visit for a little longer—in fact, Who What Wear beauty editor Emma Walsh admitted that she went five months between touch-ups with the help of Blond Absolu.
Pro tip: Don’t stop at the shampoos. While the Bain Lumiere Shampoo ($46) and the Bain Ultra Violet Purple Shampoo ($46) build strength and protect color on their own, you’ll really notice results when you use them alongside other Blond Absolu products, like the Cicaflash Conditioner ($50) and the Masque Ultra Violet Purple Hair Mask ($68). By the time you need to head back to the salon, you probably won’t think of the appointment as tedious after all.
