I'm a Shopping Editor—12 Buzzy Brands I'm Adding to My Cart From Nordstrom

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Emerging Nordstrom brands.
(Image credit: Sandy Liang; Paloma Wool; Damson Madder; Araks; Emily Dawn Long)
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As an editor, one of my favorite parts of my job is covering emerging and independent brands. I've written about British, L.A., and Australian lines to know, and that got me thinking about how the same concept could apply to Nordstrom.

While the retailer is probably best known for its household names, it's also become an unexpectedly reliable destination for discovering less mainstream brands as well. Establishing itself as a place to shop for all kinds of customers, it's somewhere you can find something regardless of what your personal style is.

Some of my personal favorites include local New York labels like Araks, Cecilie Bahnsen, Coming of Age, Emily Dawn Long, Sandy Liang, Tory Burch, and Vaquera. From L.A., there's Dôen, Leset and Staud, among others, and European favorites like Conner Ives, Lié Studio, Loulou de Saison, and Paloma Wool. Below, discover the ones worth shopping at Nordstrom.

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Sandy Liang

Paloma Wool

Damson Madder

Araks

Emily Dawn Long

Tory Burch

Leset

Vaquera

Almina Concept

Staud

Coming of Age

Loulou de Saison

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.