3 Elegant, Anti-Trend Aussie Brands In-the-Know Fashion People Turn to in Summer
Australian brands get summer dressing so right. And when it comes to everyday clothing, there's a three-way tie for top spot between Posse, Dissh and Faithfull. Explore the brands below.


In the summer months, I often find myself drawn to brands which have warmth and balminess in their DNA, Australian-born brands like A. Emery, which excels in all things footwear, or the likes of Aje, whose occasionwear is always a standout. And when it comes to everyday dressing, there’s a three-way tie for top spot between Posse, Dissh and Faithfull.
Taffy Msipa wears a dress by Dissh
As British weather goes, summer can be one of the most unpredictable seasons, as we’ve already seen. Heatwaves are broken up with weeks of grey skies and drizzly rain, so when the temperature does heat up, I want to make sure my wardrobe is ready to fully appreciate the sunshine.
If laid-back, timeless and wearable are key descriptors of your dream summer wardrobe, you’ll be interested in the trio of brands I want to talk about today. Hailing from Australia, the founders of these labels are used to summer in its full glory, and bring their learnings of the best fabrics for warm weather, the silhouettes that offer comfort and style and the colour palettes that appeal in the sunnier months to the fore.
Kim Turkington wears a waistcoat from Posse
Whilst they all have an individual take on design, the three brands are united in their aesthetic. Faithfull is devoted to wearable clothes that can move through summer with you, whether your plans include city escapes or island adventures. There’s a Scandinavian simplicity that creates a timeless appeal, and the brand has become known for its linen pieces, playful prints and minimalist staples.
Posse puts craftspersonship at the forefront of each of its creations, with a timeless essence running throughout. Classic modernity is the best way to describe the brand’s wares, which often feel like elevated takes on modern staples, with its slower approach running from its design aesthetic to its limited number of runs per style. Once you know Posse’s design style, you’ll always be able to spot it.
Recently launching at Selfridges, Dissh is now available in the UK, and whilst the pieces are quickly selling out, the market is getting accustomed to the brand’s identity. Dissh excels in silhouette. Often veering on the more minimalist side, shape and construction are key identifiers, and elevated touches can be found in soft ruching, sharp pleats and considered hardware.
Sound interesting? Keep scrolling to shop the best new-in buys at Faithfull, Posse and Dissh.
Shop the Best New-In Buys From Posse:
It's set to be a pretty-top summer, with boho blouses being a key buy of the season.
Dress down with sandals or elevate for dressier occasions with heels and a clutch bag.
Spotting Kim Turkington's look (above) completely sold me on this butter-yellow waistcoat.
This throw-on dress has so many pretty details.
Shop the Best New-In Buys From Faithfull:
Pair with denim cut-offs or a full black skirt, or be bold with the coordinating bottoms.
Shop the matching Ginham Cotton Poplin Capri Pants (£210).
Shop the Best New-In Buys From Dissh:
Waistcoats have become a modern staple, so if you're looking to invest in an anti-trend style that will earn you compliments, this is the one I'd recommend.
Every wardrobe deserves a great pair of white linen trousers. They're just so versatile.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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