I Just Built an Expensive-Looking Capsule Wardrobe at Zara, H&M and COS—The Results Shocked Me

As the cool air drifts in and the days grow shorter, excitement for many things may start to fade, but for my wardrobe, it only intensifies. The shift in weather calls for layers, textures and considered pairings that instantly elevate even the simplest of outfits. It’s the time of year when our wardrobes feel most exciting, but also when the temptation to overspend can creep in. That’s why I set myself a challenge: to build the most expensive-looking capsule without blowing the budget.

I’ve spent the last few months quietly refining my wardrobe for the season ahead, and the result is an autumn capsule that feels refined, versatile and—most importantly—expensive looking. The best part? Every single piece comes from Zara, COS or H&M. Think structured outerwear in tonal shades, sleek tailoring, knits in sublime fabrics and pieces that feel inherently timeless rather than trend-driven. By cherry-picking from each brand’s more premium lines (hello, cashmere, wool blends, minimal silhouettes), the result feels far more curated than “mass market.” When each item can be worn in multiple combinations, it’s proof that your wardrobe doesn’t need to burst at the seams to feel rich.

Emma Rose Thatcher wearing H&M's leather coat.

What I love most about this capsule is its practicality. Every item has been chosen with longevity in mind, meaning these aren’t just one-season wonders. Instead, they slot seamlessly into daily dressing, giving you endless combinations that feel chic and pulled-together. Ahead, I’ll share exactly which high-street heroes made the cut and how to style them into the most expensive-looking capsule wardrobe of the season.

Shop My Autumn Capsule Wardrobe From H&M, Zara and COS

1. Refined knits

Autumn is knitwear season, and this year it’s all about clean silhouettes in elevated fabrics. From ribbed roll-necks to slouchy crew-necks, these versatile layers form the backbone of every chic capsule. Opt for neutral shades to ensure maximum wearability.

2. Fresh outerwear

A well-chosen coat does more for your wardrobe than any other piece. This season, structured wool styles and cocoon silhouettes lead the charge, instantly refining everything underneath. Stick to classic tones like camel, grey or black for a truly luxe finish.

3. Tailored trousers

Tailoring is the shortcut to looking expensive, and high-street trousers are delivering. Pleated fronts, fluid fabrics and streamlined cuts elevate even the simplest knit. These are the foundation for day-to-night outfits.

4. Reliable shirts

Great shirting is the capsule’s layering essential. Oversized cotton styles and silky button-downs lend a quiet elegance, working solo or peeking out beneath knits and blazers. They’re the ultimate styling tool for creating depth.

5. Elevated denim

Denim remains the quiet hero of any capsule, but the focus is firmly on timeless cuts. Straight-leg and wide-leg shapes offer that effortless drape, pairing just as well with sleek boots as they do with trainers. Keep washes muted and minimal for the most polished effect.