*This* Is My Secret to Finding the Chicest Amazon Prime Day Deals
In case you didn't already know, Shopbop has a storefront called The Shop on Amazon, and it's my best tip for finding the chicest Prime Day deals. While the volume of discounts can make it overwhelming to know where to start, this highly curated section narrows the selection to editor-favorite brands. With four days to shop the sale starting today, our editors went straight there to see what was marked down.
I started by looking at the on-sale dresses and found so many standouts, including Theory's Draped Parachute Dress, Natalie Martin's Heather Maxi Dress, Norma Kamali's Strapless Flared Dress, and NIA's Santal Dress.
For pants and skirts, Donni's Silk Pants immediately caught my eye, along with Le Bop's Poplin Martha Skirt and several pairs of Levi's jeans. And if you're shopping for shoes, I found two of summer 2026's biggest sandal trends on sale: jelly flip-flops and wedge sandals.
Below, the best Shopbop deals included in Amazon Prime Day.
Shopbop Amazon Prime Day Deals
Le Bop is Shopbop's in-house line.
Ancient Greek Sandals is known for its jelly flats.
Wedges are trending.
An alternative to Prada's Wish Pouch.
Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.