I Just Got Back From Copenhagen—These Are the 8 Scandi Brands Everyone Was *Actually* Wearing
I just got back from Copenhagen Fashion Week, and instead of doom-scrolling street style, I did what I always do best: ask everyone. Editors squeezing past me at shows, PR girls clutching coffee, impossibly chic Scandi women on the sidewalk, my seatmates at the runway, even models backstage in half-buttoned looks. The question was always the same: Which Scandi brands do you actually love and wear?
Eight names kept coming up over and over. Ganni, obviously (still undefeated for cool-girl energy). ACNE Studios for sharp tailoring that doesn’t try too hard. Toteme for those quiet, “don’t ask where it’s from” coats. What makes these brands stand out isn’t trend-chasing; it’s Scandi wearability. These are clothes designed for real life, unpredictable weather, and women who know their style.
If you want to dress like Copenhagen right now, start here—then shop all eight brands and build your own Scandi-inspired lineup this winter.
Stine Goya
Founded in Copenhagen, Stine Goya is for the woman who treats getting dressed like a creative outlet. Think bold color, playful prints, and silhouettes that feel optimistic without being costumey. It’s the brand you spot on editors who aren’t afraid to stand out—and always look like they’re having more fun than everyone else.
Filippa K
Stockholm-born Filippa K is Scandi minimalism at its most grown-up. This is for the woman who wants her wardrobe to work hard: tailored blazers, clean knits, and timeless basics that feel polished but never stiff. Quiet, confident, and incredibly wearable.
Lié Studio
Founded in Copenhagen by twin sisters and models Amalie and Cecilie Moosgaard Nielsen, Lié Studio makes jewelry for women who think about a capsule jewelry box and polish. The pieces are sculptural but restrained—vintage-inspired gold hoops, fluid chains, and cuffs you never take off. It’s the kind of jewelry Scandi women wear daily, layered just so.
ACNE Studios
ACNE Studios, founded in Stockholm, is where art-school energy meets impeccable construction. Worn by fashion insiders who like their clothes a little offbeat, it’s known for sharp tailoring, elevated denim, and unexpected details that always feel intentional. It's also a fan favorite of models backstage at Copenhagen Fashion Week shows.
& Other Stories
Born in Stockholm, & Other Stories is a high-street favorite among editors who want trend-forward pieces without overthinking it. It's like H&M's cooler, European cousin. Pieces arrive at a slightly higher price point than other fast-fashion labels thanks to & Other Stories' focus on quality materials and craftsmanship.
Ganni
Copenhagen’s most joyful export, Ganni is for the cool girl who doesn’t take fashion too seriously—but still knows exactly what she’s doing. Playful, effortless, and endlessly wearable, it’s the brand you see everywhere for a reason. Although the label now shows in Paris during fashion week, it's clear that Danes back home are still ride-or-die for this beloved label.
Toteme
Founded in Stockholm by Elin Kling and Karl Lindman, Toteme is for the woman who’s mastered restraint. She’s not chasing trends or logos—she’s building a uniform. Think long, fluid coats, perfectly cut trousers, and knitwear that anchors an entire closet. Toteme pieces are quiet but commanding, worn by women who know that the most powerful outfits are often the simplest ones.
Samsøe Samsøe
Samsøe Samsøe, born in Copenhagen, feels like the cool older sister of Scandi fashion—laid-back, practical, and effortlessly stylish. It’s what you wear when you want to look pulled together without looking “styled.” Easy dresses, soft tailoring, great knits, and layers that work from morning coffee to late dinner. Samsøe Samsøe is everyday Copenhagen dressing at its best.
