Instagram Has Spoken: 8 Ways to Wear Autumn's Most Expensive-Looking Colour Trend
The chocolate-brown trend shows no signs of slowing down anytime soon, so we've rounded up eight ways to wear it this autumn.

Chloe Gallacher
This autumn, fashion enthusiasts can't stop talking about one colour: chocolate brown. While this deep, rich shade has always been a staple for the cold-weather season, it's particularly prevalent this year, especially on the runways and among style-setters. Its widespread popularity is well-deserved, as chocolate brown is a timeless and adaptable colour. It shares the versatility of black but with a warm, welcoming undertone and inherently luxe feel.
Whether in the form of suede, leather, or satin, or on handbags, shoes, outerwear, or skirts, chocolate brown brings an extra layer of opulence and indulgence to every outfit. Plus, fashion people from Paris to New York have consistently demonstrated that you can mix and match chocolate brown with various colours, from butter yellow to navy, instead of just wearing it head to toe.
So how do you approach styling this season's top colour? One way is to swap out your black staple pieces for brown alternatives and then style them as you would if they were black. To provide examples, I spent countless hours scrolling through Instagram and curated a selection of the eight best chocolate-brown outfit ideas. Whether you've already added chocolate-brown pieces to your fall wardrobe and need styling inspiration or you're simply curious about integrating 2025's hottest hue into your style, the upcoming information will resonate with you.
1. Cape + Suit + Suede Bag
Style notes: Capes are making a strong statement this season, whether part of coats or worn on their own, adding a stylish twist to simple outfits. Nnenna Echem's outfit perfectly demonstrates how a chocolate-brown cape can elevate a coordinated blazer-and-trousers ensemble, giving it a contemporary feel. Plus, her decision to pair the navy set with more chocolate-brown elements, such as the suede tote bag and ballet flats, showcases the harmonious combination of the two hues.
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2. Jumper + Leather Skirt + Heels
Style notes: Every autumn, I come across numerous black-and-brown outfits. One of my favourites is Sylvie Mus's ensemble, featuring a cozy brown high V-neck sweater paired with a chic leather midi skirt. Adding strappy sandals and a leather clutch as accessories enhances the overall simple yet sophisticated look, proving that less truly is more.
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3. Miniskirt + Trench Coat + Knit Top
Style notes: When aiming to create a sophisticated autumnal ensemble, a winning combination involves pairing a trench coat with a brown miniskirt. Elevate the look by incorporating a pop of vibrancy with a yellow shirt, as the blend of chocolate brown and yellow exudes chic autumn vibes. For added visual interest, draw inspiration from content creator Emmanuelle Koffi and incorporate subtle buttery-yellow tones through your handbag and preppy flats.
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4. Jumper + Elastic-Waist Trousers + Trainers
Style notes: Even a simple chocolate-brown sweater can elevate your casual outfit when styled just right. I love how stylist and content creator Marianne Smyth combined the brown knit with navy wide-leg trousers, a colour combination that always exudes luxury. What ties the look together is the addition of a green suede bag, which complements the brown and creates a calming effect. For footwear? Opt for white trainers to perfectly complement the sporty and laid-back pants.
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5. Monochromatic Three-Piece Suit + Flats
Style notes: When getting dressed for a day filled with important meetings, deciding what to wear can be tricky. This is where opting for an easy all-chocolate-brown ensemble comes into play. Choose sophisticated pieces like a well-tailored blazer, a stylish vest, and elegant wide-leg trousers. The beauty of this ensemble is its versatility—you can mix and match these pieces with other items in your wardrobe. A three-piece chocolate-brown suit offers an endless array of fashionable outfits for all occasions.
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6. Satin Miniskirt + Long-Sleeve Top + Mules
Style notes: Don't feel like you have to pack away your skirts just because it's autumn. Embrace the season by choosing a chocolate-brown mini or midi and pair it with a warm jumper or a sophisticated blazer. Complete the look with a bold pair of mules for a playful twist and a neutral bag to create a well-balanced ensemble.
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7. Suede Jacket + Studded Belt + Baggy Jeans
Style notes: Don't be fooled; chocolate brown doesn't have to be boring. Just opt for a suede jacket. The buttery softness and luxuriousness of the suede fabric effortlessly bring sophistication to a casual T-shirt-and-jeans combination. Finish the ensemble with a studded belt for an added flair that exudes confidence and style.
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8. Maxi Dress + Jumper + Belt
Style notes: While the temperatures are still warm, you can wear a chocolate-brown maxi dress, ideally in a drop-waist style. Layer a lighter-brown jumper over your shoulders to keep the look relaxed, and add a belt to create visual interest.
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
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